Programme Curriculum

The ePGD-ABA is a 16 months diploma programme offered by IIMA. The programme offers a carefully thought out mix of courses on tools and techniques for data visualization, modelling and analysis of varieties of data of different sizes; machine learning algorithms, cloud computing, and finally, the domain specific applications of data analytics in Marketing, HR, Finance, Operations and Public Policy
The programme delivery is a mix of online, and on campus sessions.  The programme is targeted towards working professionals with at least two years of experience preferably in the domain of analytics. However, no technical or statistical expertise is required except a desire to learn how to use data for making an impact on your organization

The curriculum is broadly categorized into six modules:

Module I: Pre-Term
Basic Linear Algebra
Basic Statistics and Probability
Introduction to Python
Introduction to R

Module II: Data: Management, Exploration and Analysis

Big Data Management
Business Analytics in the Real World, Problems and Data
Data Visualization for Analysis and Communication
Probability and Statistics using R and Python

Module III: Data Analysis: Methods and Models

Applied Causality and Experiments for Business
Bayesian Analysis
Big Data Analytics: Analysis of Text and Social Media Data
Business Simulation
Categorical Data Analysis
Machine Learning with Big Data
Model Thinking
Network Analysis
Nonlinear Optimization
Optimization Problems in Business
Panel Data Analysis
Regression Analysis
Time Series Analysis

Module IV: Analytics: Communication, Ethics and Organizational Value

Analytics Communication
Ethics, Privacy and Data Security
Organizational Sciences: Driving Organizational Value with Analytics

Module V: Analytics in Business and Management (Electives)

Finance Analytics
Marketing Analytics
Operations Analytics
People Analytics
Public Policy Analytics
Strategy Analytics

Module VI: Capstone Project