Area members provided consulting services to seven organizations and designed and offered customized programmes to executives of the seven organisations. The consulting assignments included topics such as understanding and establishing customer value, business development, leadership skills, brand management, building strategic plans, developing strategic implementation plan, and implementation plan for retail strategy, among others. The seven customised programs were offered to middle and senior level managers of organizations.
The industries benefiting from the efforts included, telecommunication, pharmaceutical, Logistics, FMCG infrastructure, among others.
Many of the Marketing Area faculties conduct national and international programmes.
Marketing Area delivers marketing concept, theories, principles and content to PGP, PGPX , and FPM & FDP programmes. In addition, marketing area offers many management development programs and customized in-company training programs are all designed to help managers across the nation to appreciate the pivotal role that marketing plays in the success of an organization. Aside from delivering content geared towards customer orientation and customer satisfaction; marketing area at IIMA aims to develop innovative solutions to customer problems and continued improvement process on how to stay ahead of competition through customer orientation. 
