Abstract: The era of ChatGPTs has begun such that organizations in all industries would eventually be investing in these artificial intelligence (AI) artifacts. However, we know from prior literature that investments alone do not generate competitive advantage; instead, firms need to create capabilities that rival firms find hard to match. When all organizations of similar sizes have access to tools like ChatGPT, simply owning a technological artifact will not be sufficient to generate a competitive advantage. The firm would need to develop a unique combination of a variety of firm-specific resources that would result in the creation of an AI-oriented capability that would outperform the capabilities of the rival firms.

About the Speaker: Dr. Manjul Gupta is Ryder MIS Eminent Scholar and associate professor of information systems at Florida International University. He holds a PhD. in management information systems from Iowa State University. His research is focused on the role of national culture and organizational culture in a variety of technology-driven phenomena, such as bitcoin/blockchain adoption, artificial intelligence, big data, and social networks. His research has appeared in several leading journals including Management Information Systems Quarterly (MISQ) Production and Operations Management (POM) journal, Health Affairs, and Information & Management. Dr. Gupta consults organizations on how to assess national cultural nuances for launching products/services in international markets and helps organizations in evaluating their existing cultures and implementing changes according to their vision.

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