The programme is best suited for passionate entrepreneurs or “to-be-entrepreneurs” who demonstrate their commitment and clarity of thinking in a  rigorous selection process including a video interview with the programme committee. Only about 15% of the total applicants are admitted to the programme. The entrepreneurs  could be: 

[a] Entrepreneurs with an existing business, now ready to scale or diversify

or

[b] 'Would-be-Entrepreneurs’ with a very well defined idea with legs

The ventures could be in any creative or cultural sector such as:

Creative Services – Advertising, Branding, Communication Design, Creative R&D, Cultural & Recreational

Cultural Sites – Archaeological Sites, Museums, Libraries, Exhibitions

Design – Architecture, Interior, Graphic

Entertainment – Film, Television, Radio, Other Broadcasting

Home – Decor, Home Improvement, Kitchen & Dining, Furniture

Lifestyle – Fashion, Jewellery & Watches, Travel, Food & Beverage, Health & Wellness, Toys, Accessories

New Media – Software, Video Games, Digitized Creative Content

Performing Arts – Live Music, Theatre, Dance, Opera, Circus, Puppetry

Publishing and Print Media – Books, Press, other publications

Retail – Digital, Physical, Omni-Channel

Traditional Cultural Expressions – Arts and Crafts, Festivals, Celebrations

Visual Arts – Painting, Sculpture, Photography, Antiques

For more details on the programme alumni, please visit the programme website: https://ccbp.iima.ac.in/

The programme aims at providing a specialized understanding of the nuances of the industry and an appreciation for the fresh approach to strategic thinking that is warranted by the sector. 

For more details on programme objectives, please visit the programme website: https://ccbp.iima.ac.in/

For more details on the programme structure and content, please visit the programme website: 

https://ccbp.iima.ac.in/