Home Menu
icon-menu-close.svg

Faculty & Research

Faculty & Research

Pankaj Setia

Biography

Prof. Setia consults and conducts executive education programs with leading organizations and government institutions. His opinions on various aspects of digital transformation and leadership have appeared in leading outlets, such as the Business World, Outlook, and Forbes India, amongst others. He is often quoted by leading national dailies, such as Economic Times, Indian Express, and many others. He teaches graduate-level courses on the leadership of digital organizations, strategic management of digital innovations, and digital transformation at the Indian Institute of Management, Ahmedabad (IIMA). He has previously taught for many years at Michigan State University and the University of Arkansas in the US.

His research has been published in the top information systems and business journal such as MIS Quarterly, Information Systems Research, and Journal of Operations Management, amongst many others. Over the last ten years, based on his publications in the top two leading IS journals (on the Financial Times top 50 journal list), he has featured among the top 100 researchers in the field of Information Systems world wide. His research has been presented at conferences across the world.

He has been invited to give research talks or keynote speeches by universities from different countries, such as India, the US, Chile, and Singapore. He is serving or has served as the chair of the Information Technology track at the Decision Sciences Institute Governance, Digital Strategy and Value track at the International Conference on Information Systems, guess associate editor at MIS Quarterly, Associate editor at the Journal of the Association for Information Systems, the editorial board of the Decision Sciences Journal, amongst other such service assignments.

Area

Primary Area : Information Systems

Secondary Area : Strategy

Contact

Email : pankajsetia@iima.ac.in

Phone : +91-79-7152 4884

Secretary : Reji Pillai

Phone : +91-79-7152 7953

Website : Personal Website

Education

Doctor of Philosophy, Information Technology (IT) Management, Eli Broad College of Management, Michigan State University, 2003-2008

PGPM (MBA), Information Management, Management Development Institute (MDI), India, 1998-2000

Bachelor of Science (Honors), Physics, University of Delhi, India, 1994-1997

Teaching

Organizational Analytics

Digital Channels

Digital Strategy

Leveraging Digital Technologies for Value  

Open Innovations

Mastering the Purpose underlying Digitization 

Research Area

IT-enabled Organizational Capabilities

Computational Models for Sentiment Analysis and IT Governance

IT Governance and Strategy

Open Source Innovations

Business Analytics and Artificial Intelligence

Professional Experience

The Institute Chair Professor, IIMA, 2021–Present

Professor, Information Systems and Strategy, Indian Institute of Management (IIM) Ahmedabad, India, 2020-Present

Executive Director, ISYS Ph.D. Program, Department of Information Systems1, Sam M. Walton College of Business University of Arkansas, 2018-2020

Director, ISYS Ph.D. Program, Department of Information Systems1, Sam M. Walton College of Business University of Arkansas, 2015-2017

Visiting Scholar, Indian School of Business, Hyderabad, India, 2016

Founder: The Computational Society (www.TheComSociety.com), 2015-Present

Associate Professor of Information Systems, Department of Information Systems, Sam M. Walton College of Business University of Arkansas, 2014-2021

Assistant Professor of Information Systems, Department of Information Systems, Sam M. Walton College of Business University of Arkansas, 2008-2014

Editorial Assistant, Information Systems Research, (ISR), 2003-2008

Business Executive, Tata Teleservices Ltd. (now Tata Docomo), New Delhi, India, 2001-2003

Industrial Trainee, Relationship Division, Standard Chartered Bank, New Delhi, India, 1998

View More

Selected Publications

Soh, F., & Setia, P. (2022). The Impact of Dominant IT Infrastructure in Multi-Establishment Firms: The Moderating Role of Environmental Dynamism. Journal of the Association for Information Systems, 23(6), 1603-1633.

Sankar V., Kalyanam, K., Setia, P., Golmohammadi, A., Seshadri, T., Douglas, T., Hennessey, J., Bull, J.S., & Waddoups, R. (2021). How Technology is Changing Retail, Journal of Retailing, 13-27.

Setia, P., Bayus, B. L., & Rajagopalan, B. (2020). The Takeoff of Open Source Software: A Signaling Perspective Based on Community Activities. MIS Quarterly, 44(3).

Venkatesh, V. Sykes, T.A., Rai, A., & Setia, P. (2019). Governance and ICT4D Initiative Success: A Longitudinal Field Study of Ten Villages in Rural India. MIS Quarterly, 43(4), 1-24.

Setia, P., & Speier‐Pero, C. (2015). Reverse Auctions to Innovate Procurement Processes: Effects of Bid Information Presentation Design on a Supplier's Bidding Outcome. Decision Sciences, 46(2), 333-366.

Setia, P., & Patel, P. C. (2013). How IT helps create OM capabilities Consequents and Antecedents of Operational Absorptive Capacity. Journal of Operations Management (JOM), 31(6), 409–431.

Setia, P., Setia, P., Venkatesh, V., & Joglekar, S. (2013). Leveraging IS for Creating a Customer-Centric Organization: How Information Quality Leads to Localized Capabilities and Service Performance. MIS Quarterly, 37(2), 565–590.

Setia, P., Rajagopalan, B., Sambamurthy, V., & Calantone, R. (2012). How Peripheral Developers Contribute to Open-Source Software Development, Information Systems Research (ISR), 23(1), 144–163.

Setia, P., Setia, M., Krishnan, R., & Sambamurthy, V. (2011). The Effects of the Assimilation and Use of IT Applications on Financial Performance in Healthcare Organizations, Journal of the Association for Information Systems (JAIS), 12(3), 1.

Read More

Books

Pankaj Setia (2020). Emotionalizing Retail: By Leveraging Artificially Intelligent (AI) Technologies. Fayetteville, AR: The Computational Society.

Pankaj Setia (2018). How Computational Technologies Influence Choice: A Neuroscientific Perspective, Part 1: Individual Well-Being: Effects of Technology and Choices. Fayetteville, AR: The Computational Society.

Academic Conferences

Bhuiyan, S., and Setia, P. 2018. “The Individual Narrative of IS Project Success,” Proceedings of the ACM SIGMIS Computers and People Research Conference, Buffalo, New York, June 18-20.

Bhuiyan, S., and Setia, P. 2018. Exploring the Influence of Job Characteristics: Comparison between Open Source and Proprietary IS Development. Research in Progress. to be presented at the Special Interest Group for IT Project Management (SIGITProjMgmt), International Conference on Information Systems ICIS 2018 San Francisco, CA, US.

Pankaj Setia and Franck Loic Soh Noume. How to Build Cutting-Edge IS Theories using Neuroscience: Case for Reductionism and Reconstructivism, Interdisciplinary Symposium on Decision Neuroscience (ISDN) 2018, University of Michigan, Ann Arbor.Poster presented by Franck.

Pankaj Setia, Ruba Aljafari, and Franck Loic Soh Noume (2018) How Digital Patient Engagement Capability Influences Readmissions, Conference on Digital Economy, organized by ISB Hyderabad, at Pondicherry, India.

Franck Loic Soh Noume and Pankaj Setia. IT Infrastructure Provisioning and IT Infrastructure Governance, to be presented at the International Conference on Information Systems ICIS 2018 San Francisco, CA, US.

Franck Loic Soh Noume and Pankaj Setia. Impact of Fit and Lack of Fit between IT Infrastructure Components on IT Spending Returns. Presented at INFORMS Conference on Information Systems and Technology (CIST) 2017 Houston, TX, presented by Franck.

Saifur Rahman Bhuiyan and Pankaj Setia. Success in Information Systems Projects: Exploring the Role of Justice Perception. Presented at the International Conference on Information Systems ICIS 2017 Seoul, South Korea. Research in Progress.

Kailing Deng and Pankaj Setia. Examining Demand Management Agility: The Role of Organizational Innovation,” Presented at the 22nd Americas Conference on Information Systems (AMCIS), San Diego, California, presented by Kailing.

Pankaj Setia, Kailing Deng, and Rishikesh Jena. Internally or Externally Oriented IT Competencies: A Configuration Theory Perspective on How to Build Demand Management Agility, 2017, Presented at the International Conference on Information Systems ICIS 2017 Seoul, South Korea.

Pankaj Setia, Taha Havakhor, and Mohammad Rahman. Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. INFORMSConferenceon Information Systems and Technology (CIST), 2016, Nashville, TN.

Pankaj Setia, and Ruba Aljafari (2014) How Digital Patient Engagement Capability Influences Readmissions 24thAnnualWorkshoponInformation Technologies and Systems (WITS), 2014, Auckland, NZ.

Pankaj Setia, V. Sambamurthy, and David J. Closs. Effects of Information Technologies on Firm Performance: Mediating Role of Demand Management Agility. International Symposium on Information Systems (ISIS), Indian School of Business (ISB), 2013, Goa, India.

Pankaj Setia, Vern Richardson, Manuel Sanchez, and Rodney Smith. Antecedents and Consequent of CIO Equity incentives: How Firms Align the Digital and Business Strategy. American Accounting Association’s (AAA). Information Systems Section Midyear Meeting and AIS New Scholar Consortium, 2011, Atlanta, GA.

Pankaj Setia, V. Sambamurthy, and D. J. Closs. Agility in Demand Management: A Configurational Perspective? Decision Sciences Institute (DSI), 2010, San Diego, CA.

Pankaj Setia, V. Sambamurthy, and D. J. Closs. Ideal Configuration of Demand Management Information Technology and Process Initiatives–Impacts on Agility in Turbulent Environments. International Symposium of Information Systems (ISIS), Indian School of Business (ISB), 2010, Hyderabad, India.

Leonardo, Caporarello, Massimo, Magni, S., Basaglia, and Pankaj, Setia. Behavioral Integration and Team Creativity: the Role of Team Absorptive Capacity and Technology Usage, Proceedings of the XI Workshop di Organizzazione Aziendale (Workshop on Organization Studies), 2010, June 16-18, Bologna, Italy.

Pankaj Setia, Vern Richardson, Manuel Sanchez, and Rodney Smith. Antecedents and Consequent of CIO Equity incentives: How Firms Align the Digital and Business Strategy. Workshop on Information Systems Economics (WISE), 2010, St. Louis, MO.

Pankaj Setia, Rodney Smith, Vernon Richardson. Business Value of Partner’s IT Investments: Value Co-Creation and Appropriation between Customers and Suppliers. INFORM's Conference on Information Systems Technology (CIST), 2009, San Diego, CA.

Pankaj Setia, Monika Setia, Ranjani Krishnan, and V. Sambamurthy.: Scope, Longevity, and Domain of IT Architecture, and their Impacts on Hospital Efficiency. International Conference on Information Systems (ICIS), 2009, Phoenix, AZ.

Pankaj Setia, Monika Setia, Ranjani Krishnan, and V. Sambamurthy. Patterns of Enterprise IT Architectures and their Impacts on Hospital Financial Performance. International Symposium of Information Systems (ISIS) Conference, Indian School of Business (ISB), 2009, Hyderabad, India.

Pankaj Setia, Leonardo Caporarello, Massimo Magni, and Stefano Basaglia. Complementarities between Behavioral Integration and IT Use: Impacts on Absorptive Capacity and Team Effectiveness INFORM's Conference on Information Systems Technology (CIST), 2008, Washington, DC.

Pankaj Setia, Shawnee K. Vickery, Cornelia Droge, and V. Sambamurthy. Interactive versus Independent Alignment: IT Impacts on Response Capabilities in Manufacturing Firms. International Symposium on Information Systems (ISIS), 2008, Indian School of Business (ISB) Hyderabad, India.

Pankaj Setia, Kenneth K. Boyer, Roger Calantone, and Clay Voorhees. Complementary Effects of Value and Satisfaction on Customer Behavior in Net Enabled Firms: A Panel Data Analysis Academy of Management (AOM), OM, 2007, Philadelphia, PA.
[The paper was the CHAN HAHN BEST PAPER AWARD FINALIST in the track]

Pankaj Setia, Shawnee K. Vickery, V. Sambamurthy, and Cornelia Droge. Multiple Synergistic Alignments: Assessment of Relative Impact of Complementarities on Organizational Agility. Decision Sciences Institute, 2007, Phoenix, AZ.

Pankaj Setia, Roger Calantone, and Kenneth K. Boyer. Assessing Reliability of Customer Value in Net Enabled Organizations: Test of Panel Data. Americas Conference on Information Systems (AMCIS), 2007, CO.

Pankaj Setia, and Cheri Speier: Diversity in Theoretical Conceptualization: An Alternate Model for Individual Adoption International Conference on Information Systems (ICIS), 2007, Montreal, Canada.

Pankaj Setia, Shawnee K. Vickery, Cornelia Droge, and V. Sambamurthy. Complementarities between Organizational IT and Supply Chain Initiatives: An Empirical Test. Academy of Management (AOM), TIM division, 2006, Atlanta, GA.

Pankaj Setia, Balaji Rajagopalan, Roger Calantone, and V. Sambamurthy. Value-Relevance of Peripheral Developers in Open Source Projects. Academy of Management (AOM), OCIS division, 2006, Atlanta, GA.

Pankaj Setia and Cheri Speier. Behavioral and Task Complementarities in Reverse Auction Systems: Application Level Analysis of IT Value, Americas Conference on Information Systems (AMCIS), 2006, Acapulco, Mexico.

Pankaj Setia, Shawnee K. Vickery, V. Sambamurthy, and Cornelia Droge. Higher Order vs. Lower Order Complementarities: Assessment of their Relative Impact on Organizational Agility Workshop on Information System Economics (WISE), 2006, Kellogg School of Management, Northwestern University, Evanston, Il.

Pankaj Setia, Kenneth K. Boyer, and Roger Calantone. Antecedents of Customers’ Behavioral Intentions to Transact with Ecommerce Firms: A Panel Data Analysis Tenth INFORMS Conference on Information Systems and Technology (CIST), 2005, San Francisco, CA.

Pankaj Setia, Balaji Rajagopalan, Roger Calantone, and V. Sambamurthy. Value-Relevance of Peripheral Developers in Open Source Projects. Tenth INFORMS Conference on Information Systems and Technology (CIST), 2005, San Francisco, CA.

Pankaj Setia, Shawnee K. Vickery, Cornelia Droge, and V. Sambamurthy. The Direct and Indirect Effects of Integrative Information Technologies on Overall Firm Performance in Manufacturing Firms Workshop on Information System Economics (WISE) 2005, the University of California at Irvine (UCI), Irvine, CA.

Pankaj Setia, V. Sambamurthy, and Cheri Speier. Increment in Needs, Technology Comprehension and External Influences: Theory for Technology Acceptance in Organizations. JAIS, Theory Development Workshop 2005, Las Vegas, NV.

Read More

Seminars

How to Leverage Intra-Firm IT Spillovers? It takes two–Infrastructure Similarity and Governance Choice–to Tango. University of Memphis, 2019. Co-authors: Taha Havakhor and Mohammad Rahman.

Analytics for Understanding and Making Choices. Association for Information Systems (AIS) Student Leadership Award Conference, University of Texas (UT) Dallas, Dallas, April 2018.

How Does Quality of Message in Social Media Impacts Market Return? Big XII+ MIS Research Symposium. Oklahoma State University. Stillwater, Oklahoma. 2018. Sandip Kumar Sarkar, Pankaj Setia, John Aloysius & Christopher Conway. (Presented by Sandip)

Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. Indian School of Business (ISB), Hyderabad May 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. Indian Institute of Management (IIM), Ahmedabad, June 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

Effect of Technology Similarity on the Choice of IT Governance Mode across Business Units. Indian Institute of Management (IIM), Bangalore, June 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

Engaging with the Ph.D. program, a roadmap for engaging with Ph.D. students, Fall 2015, Information Technology Research Institute (ITRI) Board Meeting.
Board members of ITRI include: Accenture, Acxiom Corporation, Arkansas Blue Cross Blue Shield, Arkansas Department of Information Systems, Arvest Bank Group, ConocoPhillips, ArcBest Technologies, Dillard's, Inc., FedEx Services, General Motors, Hewlett-Packard, J.B. Hunt Transport Services, Inc., Tera- Data , Phillips 66, Tyson Foods, Inc., Wal-Mart Stores, Inc.

Information technologies (ITs) for engaging customers: How healthcare organizations realize superior service outcomes, Spring 2015, Information Technology Research Institute (ITRI) Board Meeting, Co-authors: Ruba Aljafari.

How Digitized Patient Engagement (PE) Capabilities Influences Service Outcomes in Hospitals, 2015, University of Utah, Co-authors: Ruba Aljafari

Enacting complementarities Dynamic View of Enacting Complementarities for Building Capabilities, INFORMS 2014, San Francisco, presented by Co-author: Kailing Deng

A Configuration Theory Perspective on How IT and Business Initiatives Impact Demand Management Agility, March 2013. Lattanze speaker series, Loyola University Maryland, Baltimore, MD. Co-authors: V. Sambamurthy and David J. Closs.

Speaker, on a panel discussing Research Trends in Management Information Systems for the professional development program at the Decision Sciences Institute (DSI) meeting, 2013

The Effects of EHR Archetype on Hospital Performance, March 2013 George Mason University, Fairfax, VA. Co-authors: Nirup Menon and Sankar S. Srinivasan.

Ideal Configuration of Demand Management Information Technology and Process Initiatives– Impacts on Agility in Turbulent Environments. January 2011, Research Presentation, National University of Singapore (NUS), Singapore. Co-authors: V. Sambamurthy and D. J. Closs.

Leveraging IT Resource Positions for Creating a Customer-centric Organization: How IS Quality Leads to Business Capabilities, 2011, MISQ Special Issue Workshop, Temple University, Philadelphia, PA. Co-authors: Viswanath Venkatesh and Supreet Joglekar.

Measuring Success of IT Departments: A Governance Perspective, IS Project Management Office (PMO) Annual Submit, 2011, Tyson Foods, Springdale, AR

Business Value of Partner's IT Investments, MISRC and IDSc, Friday Research Workshops, University of Minnesota 2009, Minneapolis, MN. Co-authors: Vern Richardson and Rodney Smith.

Value-Relevance of Peripheral Developers in Open Source Projects, 2008, Special issue workshop, Information Systems Research, University of Limerick, Ireland. Co-authors: Balaji Rajagopalan, Roger Calantone, and V. Sambamurthy.

Complementarities between Exploration and Exploitation of Health IT Systems and their Impact on the Financial Performance of Hospitals. Indiana University, 2008, Bloomington, IN. Co-authors: Monika Setia, V. Sambamurthy, and Ranjani Krishnan.

Complementarities between Exploration and Exploitation of Health IT Systems and their Impact on the Financial Performance of Hospitals. 2008, University of Arkansas, Fayetteville, AR. Co-authors: Monika Setia, V. Sambamurthy, and Ranjani Krishnan.

The Use of Information Technologies and Supply Chain Process Initiatives: Complementary vs. Independent Effects on Agility and Firm Performance 2007, INFORMS Annual Meeting Seattle, WA. Co-authors: Shawnee K. Vickery, Cornelia Droge, and V. Sambamurthy.

Read More

Academic Presentation

Pankaj Setia, Shawnee K. Vickery, V. Sambamurthy, and Cornelia Droge. Bilateral versus Multiple Complementarities: The Synergistic Impact of HR initiatives and Top Level Commitment on Agility. At New York University (NYU), doctoral student workshop, 2006, New York, NY.

Pankaj Setia and V. Sambamurthy, Agility in Supply Chains: Diffusion of Advanced Production and Scheduling (APS) Systems. IFIP WG 8.6, 2005, Atlanta, GA.

Awards & Honors

Ranked amongst Top 100 information systems (IS) researchers worldwide based on the publications in leading information systems (IS) journals–e.g. FT-50 journals, such as MISQ and ISR

2012 - Best Reviewer Award, CIST (Conference on Information Systems and Technology), INFORMS, Phoenix, AZ.

2008 - Who’s Who in the World, Marquis Who’s Who.

2007 - Ph.D. Student Excellence in Research Award. Accounting and Information Systems Department, Eli Broad College of Management, Michigan State University.

2007 - Dissertation Proposal selected as Finalist at Business Marketing Doctoral Support Award Competition sponsored by Institute for the Study of Business Markets (ISBM) Smeal College of Business, The Pennsylvania State University.

2007 - Dissertation proposal nominated and selected for the ICIS Doctoral Consortium, Montreal Canada.

2007 - Chan Hahn Best Paper Award Finalist at the Academy of Management (AOM) Conference, 2007, Philadelphia, PA. Approximately the top 3% of all submissions are selected for this recognition.

2003 - Super Achiever Award, for exceptional leadership, at Tata Teleservices, New Delhi, India

IIMA