Prof. Rajat Sharma is an Associate Professor of Marketing at Indian Institute of Management, Ahmedabad. He has a research and teaching experience of more than 10 years. His current research interest targets the analysis of the marketing consequences of the
Internet and digital media on industries and markets. His has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He has used many statistical tools in his research including SPSS, LISREL, SmartPLS, Excel and R. He is also assisting numerous startups in their digital and analytical needs. He has consulted in various capacities for A.P. Civil Supplies Corporation, Winning Matters, UTC Aerospace Systems, Leisure Hotels, LIC of India, Tata Chemicals and many other firms on realizing business value from marketing investments, internet marketing and business analytics. He has presented papers in several international conferences. His work is published in the International Journal of Hospitality Management, Journal of Sustainable Tourism, Journal of Business Research, Journal of Consumer Marketing, besides others. He is currently teaching courses on Consumer Behaviour and Digital Marketing. He has also worked on research projects with various ministries, including Ministry of Consumer Affairs, Ministry of Rural Development and Ministry of Railways.
Prof. Sharma has worked with IIM Kashipur for nearly five years, as Assistant Professor and IIM Jammu for seven months, as Associate Professor. He received his Fellowship (Ph.D.) in Marketing from Indian Institute of Management, Bangalore. He is a
postgraduate in Mathematics and before joining IIM Bangalore, has taught mathematics to under-graduate and post-graduate students for three years.
