Home Menu
icon-menu-close.svg

Faculty & Research

Faculty & Research

Adrija Majumdar

Biography

Prof. Adrija Majumdar is an associate professor in the Information Systems area at the Indian Institute of Management Ahmedabad (IIMA).
Her teaching focuses on AI for Business and the digital transformation of organizations. She has extensive experience in executive education, having taught professionals from diverse sectors, including retail, healthcare, the public sector, infrastructure, finance, and banking. She has designed and developed executive education programs on AI at IIMA and serves as the Programme Coordinator for the “AI for Business” and “Strategic Decision Making for Leaders through AI and Analytics” executive programmes. She has developed several teaching cases for the IIM Ahmedabad Case Centre and the IIM Calcutta Case Research Centre. She is also involved in consulting engagements focused on AI and its applications in business and organizational contexts.

Dr. Majumdar's research interests lie in the field of AI, particularly its applications in business and organizational contexts.
Her research has been published in leading international journals, including Information amp; Management, International Journal of Information Management, Transportation Research Part E: Logistics and Transportation Review, Technological Forecasting and Social Change, Communications of the Association for Information Systems, International Journal of Production Economics, Journal of Organizational Computing and Electronic Commerce, and Annals of Operations Research. She has presented her research at numerous national and international conferences and received several best paper awards. Her work has also appeared in conference proceedings published by IEEE, ACM, and Lecture Notes in Business Information Processing.

Dr. Majumdar holds a PhD in Management Information Systems from IIM Calcutta and a BTech in Information Technology from the Institute of Engineering and Management. Her prior professional experience includes working at the City University of Hong Kong and Cognizant Technology Solutions. She is also a secondary faculty member in the Marketing area at IIMA.

Area

Area : Information Systems

Contact

Email : adrija@iima.ac.in

Phone : +91-79-7152 4802

Secretary : Shreya Mehta

Phone : +91-79-7152-7910

Website : Personal Website

Education

B.Tech, Information Technology, IEM, West Bengal University of Technology

PhD, Management Information Systems , Indian Institute of Management Calcutta

Teaching

  • AI for Business
  • Tapping into Social Media
  • Transforming Business through Information Technology
  • Managerial Computing
  • Seminar in Online Text Analysis
  • Program Chair for Blended Learning Program on "Executive Programme in AI for Business."
  • Program Chair Open Enrollment Program "Strategic Decision Making for Leaders Through AI and Analytics"

Research Area

Broadly, interested in examining the use of AI and its business impact. Methodologically I have focused on natural language processing and econometric techniques.

Articles

Praharshita Krishna, Adrija Majumdar, and Indranil Bose (2025). All that Glitters is Not Code? Understanding the Predictors of Developer Popularity and Sponsorship on a Social Coding Platform. Production and Operations Management

Athi Karthick, V., Adrija Majumdar, and Indranil Bose. (2024). "Problem of Plenty? Understanding the Impact of Choice and Information Overload on Airbnb Bookings." Information Systems Frontiers, 1-26.

Prakash, C. Deep, & Majumdar, Adrija. (2023). Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective. Journal of Retailing and Consumer Services, 75, 103457.

Rathi, S, Majumdar, A & Chatterjee C. (2023). Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data. Technological Forecasting and Social Change

Singh, S. P., Adhikari, A., Majumdar, A., & Bisi, A. (2022). Does service quality influence operational and financial performance of third party logistics service providers? A mixed multi criteria decision making-text mining-based investigation. Transportation Research Part E: Logistics and Transportation Review, 157, 102558.

Prakash, C. D., & Majumdar, A. (2021). Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises. International Journal of Information Management, 57, 102268.

Majumdar, Adrija, and Indranil Bose. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms." International Journal of Production Economics 216 (2019): 1-11.

Adhikari, Arnab, Adrija Majumdar, Gaurav Gupta, and Arnab Bisi. "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket." Annals of Operations Research (2018): 1-32

Majumdar, Adrija, and Indranil Bose. "Detection of financial rumors using big data analytics: the case of the Bombay Stock Exchange." Journal of Organizational Computing and Electronic Commerce 28.2 (2018): 79-97.

Majumdar, Adrija, and Indranil Bose. "My words for your pizza: An analysis of persuasive narratives in online crowdfunding." Information & Management 55.6 (2018): 781-794.

Read More

Books

Majumdar, Adrija, and Indranil Bose. "Privacy Calculus Theory and Its Applicability for Emerging Technologies." In: Sugumaran V., Yoon V., Shaw M. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, Springer, Cham, 2015

Cases

ShareChat and Moj: Building India's Social Media Company, IIM Ahmedabad Case Centre

SatSure and Space Tech: Eyes from the Sky or On the Ground? IIM Ahmedabad Case Centre

Rebel Foods: Sustaining Growth Through Business Model Innovation, IIM Ahmedabad Case Centre

Simulanis: Transforming Training Digitally through Augmented and Virtual Reality, IIM Calcutta Case Research Centre

Value Creation through Big Data Analytics at the Bombay Stock Exchange, IIM Calcutta Case Research Centre

Mytrah Energy: Diversifying into Solar, IIM Calcutta Case Research Centre

Lahiri Saikat, Bose Indranil, Majumdar, Adrija REBEL FOODS: SUSTAINING GROWTH THROUGH BUSINESS MODEL INNOVATION, IIM Ahmedabad Cases

Bose Indranil, Lahiri, Saikat, and Majumdar, Adrija. "Mytrah Energy: Diversifying into Solar", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Value Creation Through Big Data Analytics at The Bombay Stock Exchange", IIMC Case Research Centre

Bose Indranil, and Majumdar, Adrija. "Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality", IIMC Case Research Centre

Read More

Awards & Honors

2026 - IIMA Endowment Fund Case Award, IIM Ahmedabad, March

2026 - AIB South Asia Conference (Gender and Diversity Track), Kolkata, India

2025 - Annual International Research Conference (AIRC), IIM Lucknow

2024 - IIMA Endowment Fund Case Award, IIM Ahmedabad, March

2023 - Annual International Research Conference (AIRC), IIM Lucknow

2023 - “Best Paper Award” at the 7th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur

2023 - “Best Doctoral Paper Award” at the 9th PAN-IIM World Management Conference, organized by IIM Sambalpur

2018 - Best Doctoral Paper Award at the 6th PAN-IIM World Management Conference,

2018 - Best Paper Award 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur

2018 - “Best Paper Award” at the 4th Management Doctoral Colloquium and VGSoM Research Scholars' Day, Vinod Gupta School of Management, IIT Kharagpur

2018 - “Best Doctoral Paper Award” at the 6th PAN-IIM World Management Conference, organized by IIM Bangalore

IIMA