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2757 items in total found

Working Papers | 1979

The Determinants of Family Planning Acceptance and of Worker and Organizational Performance in Rural Uttar Pradesh

Simmons Ruth, Simmons George B, Misra B D, and Ashraf Ali

Working Papers | 1979

A Generalised Scale for Pretesting Print Advertisements

Mehta Subhash C, Raju V R, and Raju V R

The Working Paper presents the findings of a research study which was initiated to develop a generalised scale which could be used to pretest an advertisement prepared by an agency or to compare alternate advertisements for the purpose of selecting the most appropriate one which best meets the objectives of the management. Six different advertisements were rated by a sample of 100 consumers each on as many as 197 different variables representing all the important dimensions on which a print ad can possibly be evaluated. These ratings were first subjected to an analysis of variance screened for variables which significantly discriminated between the 6 ads. Factor analysis with varimax rotation was conducted on the remaining variables to develop a simple structure to identify the major dimensions which are most pertinent in the evaluation of a print advertisement. The important dimension that emerged in this study were: 1. Sensuousness (Positive feelings and emotions; 2. Sensuousness (Negative feelings and emotions); 3. Credibility (Message and claims); 4. Sex Appeal; 5 Eye Appeal. A total of 21 variables were finally selected as the most relevant representation of these dimensions and these have been finally selected to form a generalised pretesting scale. The study should be viewed primarily as a demonstration of a methodology and the suggested pretesting scale may need to be further validated for any wide-scale use.

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Working Papers | 1979

Energy Economic Planning in the Developing Countries: A Cenceptual for India

Mukherjee Shishir K

Developing countries have been adversely affected by the four-fold increase in oil prices of late 1973. As Energy sectors and other economic sectors are competing for the limited investible resources, increasing energy import and development costs might constrain the economic growth rate in the developing countries in the foreseeable future. Integrated planning for energy and non-energy sectors should be given high priority in these countries to analyse energy policy and development plans within a framework of economic planning. The methodologies used for energy sector planning are not usually applicable to the developing countries due to various reasons. The present paper describes an approach for integrated Energy-Economic Planning for the developing countries and illustrates this approach in the Indian context. An Energy-Economic Planning Model is considered for India, linking a macro-economic input-output model with Energy Supply Models representing production/conversion and transportation activities and Energy Demand Forecasting Models through an Energy Impact Model. The objective is to determine optimal energy sector development plans for meeting energy demands from productive activities and final consumption, based on alternative future growth scenarios. The Impact of the energy sector on the economy would also be analysed in the Energy-Economic Modelling framework.

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Working Papers | 1979

Rural Banking in India - It Performance and Problems

Desai B M

This paper discusses in aggregate terms the performance of the formal rural financial market (RFM) in India. Considering three different aspects of this market several criteria are applied for this purpose. Thee three aspects are: (1) Sectoral mobilization of deposits and sector's contribution to national income, (2) rural loan-term structure, extent of financial independence, default rate and the distribution of rural credit and (3) purchasing power of rural credit and the distribution of benefits from the concessional lending rates among different sized farms. Considering the criteria related to the first aspect the recent performance of the RFM is impressive. However, growth in the factors associated with these criteria seems to have now stagnated. There also appear insignificant relationship of these factors with the real rate of interest. But, judged from the viewpoints of the criteria related to the second and the third aspect, the performance leaves much to be desired. The aggregate performance of the formal segment of the RFM is examined by utilizing data for 1961-62, 1967-68-69, and 1971-72 through 1976-77.

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Working Papers | 1979

Framework for Organising District Information Service Centres

Kaul Mohan

In order to strengthen district level administration for implementing various developmental schemes, it would be necessary to develop proper information systems at the distrit level. A framework for developing and organizing District Information Service Centres has been developed. The information systems are suggested to be developed using a mini or micro computer. The nature of computer based information systems and the organisational set-up needed to develop the District Information Service Centres, is also discussed.

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Working Papers | 1979

Implementation of Information Processing Systems

Kaul Mohan

The use of computers in Management has ranged from Processing or Operational Data to Development of Corporate decision models. Planning of Information Processing System as a Part of the Management Information Systems in organization, is essential for deriving the benefits of computers for generation of information for planning, control and decision making. In this paper, some of the problems which are being faced in implementing information processing systems are discussed. An approach for implementation of such systems based on information analysis and choice of technology has been evolved. Availability of various range of computers and their impact on the information processing systems is also discussed.

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Working Papers | 1979

Effect of Sexual Illustrations on Brandy Product Recall: An Experimental Study

Mehta Subhash C

This research study has attempted to experimentally measure effect of sexual illustrations on brand-product recall. The study is an extension of the work done by M. Steadman and M.W. Alexander and Ben Judd, Jr. Published in Journal of Advertising Research of February 1969 and March 1978 respectively. The study seriously questions the validity of the conclusions arrived at by these authors. The experiment was conducted in a laboratory where 70 subjects in small groups of 10 each were exposed to slide projections of non-sexual ads and sexual ads specially prepared for this research. Later the recall of brands-products and their ability to associate these with the illustration were measured. The recall rates were also co-related with the sex of the subjects and their extent of westernization measured through administration of especially constructed instrument for this purpose. The major findings of the research are: 1. Human illustrations are more effective than landscape scenes. 2. Sexual illustrations are more effective for products where use of sex is consistent with the nature of the product. 3. Female sexual illustrations are more effective when ad is directed towards women. 4. Extreme sexual exposure is recommended only for highly westernized audience. In most cases advertiser would be better off using moderate (or lesser) sexual exposure, consonant with the values of the audience.

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Working Papers | 1979

Housing Conditions and Housing Shortage in India - An Interstate Analysis

Dholakia Bakul H

This paper makes an attempt to examine the existing housing conditions and quantify the extent of housing shortage in Indian economy. The main objectives of the study are: (a) to examine the growth and composition of housing stock; (b) to estimate the extent of housing shortage using alternative criteria; (c) to forecast the likely magnitude of housing shortage in the years 1980-81 and 1990-91 and (d) to examine the overall investment implications of the housing policy aiming at eliminating the housing shortage by 1990-91. The study covers the period from 1960-61 onwards. The analysis of housing conditions and housing shortage is made separately for rural and urban areas at the state level.

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Working Papers | 1979

Management of Decentralised Sector: A Conceptual Framework

Balakrishnan K and Dholakia Nikhilesh

Decentralised industrial sectors are important features of the economies of most of the developing countries. This paper provides a contextual definition to the key words "decentralised" and "sector", explains the rationale for setting up decentralised sectors, and illustrates the employment and developmental significance of such sectors in the Indian context. It further attempts to help formulate the objectives and strategies for such sectors. The problems in striking an optimal balance among developmental, commercial and regulatory goals are highlighted. The features of the multiple organizational set up for managing such sectors and the unifying role played by centralized financial assistance are pointed out. The conceptual framework also attempts to illustrate an operating scheme by which the various functions like marketing, finance, organization, etc can be split into purely commercial, purely developmental and development oriented commercial sub-functions. The paper ends with the recognition for a committed leadership which alone can provide the right set of value and ideology for effectively safeguarding the developmental needs from being subsumed under the quest for commercial success.

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Working Papers | 1979

Status of Personnel in Corporate Structure

Monappa Arun and Kamat D S

An analysis of the Annual Reports of the Top 150 Companies, as rated by Economic Times, 1975, was done to identify those companies having personnel departments. Further analysis was done on the basis of the industry and sector (public/private) classification. The remuneration of the personnel employees in the 217(2A) category was compared to those in other functional areas, again by industries and sectors. While the public sector had more number of employees, they were paid less than their private sector counterparts. Another finding was that personnel employees were paid as much as if not more than their counterparts in other areas. The variety of designations used, the educational profile of the personnel officers were also studied. Correlations were also made in respect of the total wages, sales, profits and remuneration of all 217(2A) category employees and personnel 217(2A) employers. The personnel function is recognised and given a distinct identity and status in a majority of the companies. The remuneration of personnel employees is on par if not greater in some cases than other non personnel employees.

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