Faculty & Research

Research Productive

Show result

Search Query :
Area :
Search Query :
3722 items in total found

Working Papers | 2014

Substitute and Complementary Effects of Social Support on the Dimensions of Empowerment

Manjari Singh and Anita Sarkar

The study examines the interactions among the effect of social support provided to an individual by three groups, viz., family, colleagues, and superior, on each dimension of psychological empowerment. On the basis of earlier studies we have considered the following six dimensions of psychological empowerment here: meaning, competence, impact, self-determination at job and organizational levels, and control in non-work domain. We hypothesized that there is substitute effect between family support (support received from family members) and workplace support (support provided by colleagues and superior) and that there is complementary effect between colleague and superior support. We also hypothesized that the interactive effect of all three forms of social support together will be positive.
This study was done for 401 women primary school teachers from 54 schools located in the state of West Bengal in India after a pilot survey of 288 respondents for pre-testing the instrument. The teachers rated their psychological empowerment and the family support available to them. Colleague support and superior's support was rated by the teachers' colleagues and superior respectively. On an average 2-3 colleagues responded for each teacher, resulting in total 1026 colleague responses. Inter-rater agreement was checked before aggregating colleagues' responses. Tests for substitute and complementary effects were done in two ways: one, by hierarchical regression analysis after applying the centering procedure and two, using the macro "simple-3way.sps" available with the statistical package SPSS 17.
As hypothesized, we found support for substitute and complementary effects. Employees having low colleague support required stronger family support to perceive greater meaning in their work (substitute effect). Similarly, employees having low superior's support need more family support to have better opinion of their competence, more impact of their work, and higher level of self-determination in organizational context. Our findings also showed that employees with supportive superior perceive more competence to do their work and greater self-determination in the organizational context if given further support by their colleagues, thus showing complementary effect. Interestingly, there is evidence of substitute effect rather than complementary effect for control in non-work domain. We also found that if support from all three groups is high then employees perceive more meaning in their work, greater self-determination in the job context, and better control in non-work domain.

Read More

Working Papers | 2014

Dominance of Affective over Cognitive Customer Satisfaction in Satisfaction-Loyalty Relationship in Service Encounters

Piyush Kumar Sinha, Hari Govind Mishra, and Surabhi Kaul

The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant literature on key conceptual issues concerning the role of emotion in service encounters. Subsequently, the paper explores the satisfaction-loyalty relationship when both cognitive and affective component are included. The focus of this study is to investigate the relationship between emotional satisfaction, service quality, customer loyalty, and relationship quality within a retail setting. A total of eight retail stores of Jalandhar city participated in the study. During a two-month data collection period, 200 customers were surveyed. Convenience sampling was employed and self-administered surveys were used to collect data. The Findings emphasize the dominant role of affective component in satisfaction loyalty relationship.

Read More

Working Papers | 2014

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

Piyush Kumar Sinha, Hari Govind Mishra, and Sarabjot Singh

The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra effort for that brand, provided the donation amount invested by companies should be high as much high as company can provide for the cause. Elaborative offers and attitude toward the advertisement affect the social brand image of the company, and these two affects along with brand image produce positive results on brand loyalty among consumers for such low involvement products.

Read More

Working Papers | 2014

My Journey with IIMA: An Autobiographical Account

T. V. Rao

Organizations and Institutions are platforms of learning and growth. It is left for us to choose our path and give and get the best during the time we are associated with it as a stake holder. This paper is a narrative of forty years of association of the author with IIMA-21 years on a full time basis, 7 years as Adjunct and a few years in between as a Visiting Professor. The paper intends to portray IIMA as centre for learning, academic leadership and Institution Building for any faculty member. It is a platform to learn from the various roles one performs there and from different organizations with which one gets to work with. Offering various programs that are innovative, courses that are new, interacting with colleagues and participants of various programs, doing research and even visitors to the Institute-they are all sources of learning. The author's narration of personal experiences, learning and accomplishments are described in support of this. Giving is the best way of getting.

Read More

Working Papers | 2014

Weighted-Additive versus Reference-Dependent models of bundle evaluation: Evidence from discount framing on product bundles with surcharges

Arvind Sahay and Sumitava Mukherjee

Attractiveness of product bundles largely depends on how prices are framed. There is considerable disagreement among two contemporary models that posit how product bundles with discounts are evaluated. According to the weighted-additive model, discounts on the most important component in a bundle increases attractiveness. However according to the reference-dependent model, discounts on the most negatively valued component make a bundle more attractive. This research evaluated the relative influences of different price formats and discount offers for bundles with a primary product and a secondary surcharge component (shipping charge). Across two studies on a low and a high priced product, discounts on the negatively valued shipping surcharge increased attractiveness of the bundle compared to a similar discount on the product, thus supporting the reference-dependent model. Further, for a low priced product, bundling increased attractiveness while for a high priced product, partitioning was more attractive. Beyond theoretical understandings of price evaluation, these findings also have important practical implications for advertisers.

Read More

Working Papers | 2014

Mortality Impact Evaluation of "Chiranjeevi Scheme" of Government of Gujarat

Dileep Mavalankar, Parvathy Sankara Raman, and K. V. Ramani

The maternal mortality ratio of Gujarat was 148/100,000 live births in 2009 (SRS, 2011a) and the infant mortality rate 41/1000 live births in 2011 (SRS, 2011b). The government of Gujarat announced Chiranjeevi Yojana in 2005 to reduce maternal and infant mortality. The scheme was pilot tested in five backward districts in the state. In 2007 the scheme was scaled up for the whole state. Under this scheme the state government paid private obstetricians a fixed sum of money to conduct free child birth services to BPL and tribal women. In 2010, Indian Institute Management, Ahmedabad carried out an impact evaluation study by selecting Banaskantha district which was one of the five pilot districts. Four blocks were selected from the district. The study was done in two phases. The first phase of the study collected records of all births, maternal deaths, infant deaths, deaths of women in the reproductive age group (15-49 years) and stillbirths. The study identified 34,375 births, 78 maternal deaths, 609 deaths of women in reproductive age group, 319 still births and 762 neonatal deaths over a two year reference period: May 2008-April 2010. The second phase of the study used case control method in which verbal autopsies were carried out for all identified maternal deaths. Two controls (mothers with complication in child birth and mothers with no complication during child birth) were selected for each maternal death. Verbal autopsies were also carried out for alternate neonatal deaths and stillbirths. One control was selected for each of the neonatal deaths and stillbirths. Results showed that there was reduction in maternal mortality, neonatal mortality and stillbirth for those women who availed the benefit of the scheme compared with the eligible non beneficiaries. However, these results were statistically not significant, due small number of maternal deaths, neonatal deaths and stillbirths collected during our reference period.

Read More

Working Papers | 2014

Simultaneous evaluation of pro-self and prosocial bonus schemes: Implications for newer management policies towards social betterment

Sumitava Mukherjee and Arvind Sahay

Prosocial bonuses are incentive schemes where people get bonus money to spend on social causes or colleagues that can potentially improve functioning and satisfaction. It is not yet clear how people would evaluate and choose when simultaneously pro-self and prosocial options are posed. We presented three alternatives simultaneously for a bonus that could be spent on oneself or colleagues or poor people. Two studies measured predicted satisfaction for these alternative ways of spending the bonus and a third study examined whether people would indeed opt to spend a real monetary bonus prosocially when a pro-self option is available. Results provided converging evidences in support of prosocial bonuses if it is spent on poor people but not on colleagues.

Read More

Working Papers | 2014

Novel Features for Review Helpfulness Prediction

Srikumar Krishnamoorthy

Online reviews play a critical role in customers purchase decision making process on the web. The online reviews are often ranked based on user helpfulness votes to minimize the review information overload problem. This paper aims to study the factors that contribute towards helpfulness of online reviews and build a predictive model. It introduces a set of novel features for predicting review helpfulness. The proposed model is validated on two real-life review datasets to demonstrate its utility. A rigorous experimental evaluation also reveals that the proposed linguistic features are good predictors of review helpfulness.

Read More

Working Papers | 2014

Brand Adoption by BoP Retailers

Piyush Kumar Sinha, Suraksha Gupta, and Saurabh Rawal

Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different set of customers and are served indirectly through long indirect channels. Most studies have approached the subject from a distribution perspective of reaching to these markets. Sixty retailers belonging to different villages of Central and North Gujarat, were interviewed to understand their brand adoption process. The interviews were audio recorded, transcribed and analysed. A grounded theory based analysis was carried out. The analysis brought out six criteria used by the retailers in selecting brands with demand for the brand as the most dominant factor. Other criteria included brand adoption by other retailers, profitability, influence of wholesaler/distributor, and packaging.

Read More

Working Papers | 2014

The Role of Government Regulation in Incubating Social Enterprises

Abhishek, Vaibhav Bhamoriya, Piyush Kumar Sinha, and Ankur Golwa

Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set of unique challenges. One of the most important challenge which has a major bearing on the working of social enterprises, is government regulation. The regulations faced by these social enterprises are defined by the legal structures under which these enterprises are incorporated. The legal structures that govern social enterprises need to be understood by the social entrepreneurs. This article, by describing and explaining the different regulations required for various legal structures, intends to help the social entrepreneurs to clearly see through the process of setting up their enterprise and its incubation phase.

Read More
IIMA