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3721 items in total found

Journal Articles | 2023

Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective

Deep Prakash C. and Adrija Majumdar

Journal of Retailing and Consumer Services

There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases. We determine the ideal content generation strategy using Hofstede's Cultural Dimensions and Language Expectancy theory. This study examines whether culturally aligned tweets can improve fan engagement. Using tweets from a sports league, we demonstrate that culturally aligned features may be used to build machine learning and deep learning models that predict a tweet's engagement level. According to our research, culture-specific social media content that meet fans' language expectations can increase Twitter engagement.

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Journal Articles | 2023

Shining the spotlight on marketplace rituals: A review and research agenda

Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes and Linda Tuncay Zayer

Journal of Marketing Management

Although rituals are commonplace in marketer-consumer interactions, extant research devotes limited attention to how ‘marketplace actors’ or MAs (marketers and stakeholders enacting the roles of marketers) leverage these events in the marketplace. We scrutinise this gap by examining literature in the top 50 major marketing journals. We ask: What functions do marketplace rituals fulfil for MAs, as they leverage these rituals when shaping customer experiences? Our analysis finds MAs leverage rituals to support seven broad functional categories that pertain to customer experience: cognitive, cultural, emotive, logistical, relational, social, and transformative. We illuminate how MAs leverage these functions to meet specific goals. We propose an agenda for future research on marketplace rituals.

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Journal Articles | 2023

Doing Reputation in the Indian Context: An Employee Perspective

Avani Desai, Asha Kaul and Vidhi Chaudhri

International Journal of communication

Corporate reputation has been studied as an aggregate of stakeholder perceptions with some emphasis on distinguishing among the perceptions of different stakeholder groups. This study focuses on the perceptions of employees, a critical group of stakeholders, within the Indian context and examines factors that inform an understanding of reputation from an employee perspective and shares the consequences of the same. Building on existing research conducted in developed countries, the study reveals similarities and dissimilarities with existing reputation conceptualizations. Results reveal three new factors, namely stakeholder connect, customer centricity, and company ethos, which are critical to an understanding of reputation from the perspective of Indian employees. Based on factors and attributes emerging from employee perceptions, the study proposes the Loyalty, Engagement, Emotional Connect, and Commitment model, which highlights the consequences of a good reputation in the Indian context.

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Journal Articles | 2023

Going the Extra Mile: what Taxi Rides Tell Us About the Long – Hour Culture in Finance

Deniz Okat, Ellapulli Vasudevan

Management Science

We analyze banks’ “protected-weekend” policies that restrict junior bankers from working during weekends. We use taxi rides from bank addresses in New York City to infer bankers’ working hours. We find the policies induced bankers to shift their work to late-night hours on weekdays. We then investigate whether such shifts in working hours affected the quality of work. After the policy, analysts of the policy-implementing banks make more errors in their earnings forecasts. They also herd more toward the consensus in their forecasts. We further provide evidence that junior bankers are the most adversely affected by the policy.

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Journal Articles | 2023

Understanding the relationship between adoption and value creation on Online Social Networks

Suparna Dhar, Indranil Bose and Jose Benitez

Information Systems Frontiers

In this paper, we reviewed 126 papers published in 13 top journals in information systems from 2008 to 2022 that focused on the adoption of social networking sites (SNS) and its consequences. The paper presents a summary of the literature review. The literature review indicated that most scholars studied the adoption and the consequences of SNS adoption in silos. Human behavior is complex. Skinnerian behaviorism posits that human behavior is triggered by environmental stimulus and reinforced by an appraisal of consequences to the behavior. It evinces a need for the development of an integrative framework to model the stimulus for adoption of SNS and an appraisal of the reinforcement of the consequences of adoption in a single frame. We analyze the associated constructs and theories to propose the integrative Social Networking Site Exploitation Framework (SNSEF), based on reinforcement theory, social psychology, and social capital theory. The SNSEF constitutes nine propositions to explain human motivations and behavior that leads to value creation on SNS. SNS providers will find the framework useful to assess human motivations of SNS usage and the value generation from the sites to design appropriate features of their sites to attract and retain active users. The SNSEF will help educational and business organizations as well as governmental agencies in designing appropriate policies for SNS adoption and exploiting SNS for communication. Business managers and marketers may leverage the SNSEF to understand user behavior on SNS to attain business goals. Academic scholars may gain from the literature review, propositions of the SNSEF, and the future research directions presented in this paper.

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Journal Articles | 2023

What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms

Yiping Amy Song, Lingling Zhang, Liye Ma and Indranil Bose

Decision Support Systems

E-learning platforms have increasingly been adopted by corporate employees in the workplace. On these platforms, users typically follow a two-stage decision-making process: they first choose which content to learn and then decide how much to continue learning. The decisions of individual employee users are influenced by members of the same workplace organization (group influence) and general users on the platform from other organizations (mass influence). Extant research has not shown how different types of social influence impact different decisions. Using data from a corporate e-learning platform, this study examines how group influence and mass influence support employees' learning decisions, from the perspective of the elaboration likelihood model (ELM). The results reveal that mass users' past choices only influence low-elaborative choice decisions but not high-elaborative engagement decisions. In contrast, workgroup members' past choices influence both the low-elaborative choice and high-elaborative engagement decisions. Furthermore, positive synergy exists between the two types of social influence for the choice decision, but the synergy dissipates for the engagement decision. These findings can help online content platforms design appropriate information-sharing systems to influence users' choice and engagement decisions. The results can also help corporates take advantage of social influence to motivate employees to engage in work-related online learning.

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Journal Articles | 2023

Food supply chains and resilience to shocks: Evidence from India's COVID-19 lockdown

Nikita Gupta, Vidya Vemireddy and Abhishek Shaw

Applied Economic Perspectives and Policy

We study the disruption of food supply to households and reduced farm-to-market arrivals in India's food supply chain during the COVID-19 lockdown. We focus on the relationship between logistics quality (and performance) and the intensity of disruptions across India's states. We find four policy-relevant findings: (1) Food consumption expenditure was higher in states with better logistics quality; (2) These states recovered more quickly from farm-to-market disruptions with higher agricultural market arrivals in the later phases of the lockdown; (3) Rural food supply chains turned out to be as vulnerable as urban ones; and (4) Expenditure on cereals and pulses faced large reductions.

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Journal Articles | 2023

What motivates the purchasing of green apparel products? A systematic review and future research agenda

Sher Jahan Khan, Saeed Badghish, Puneet Kaur, Rajat Sharma and Amandeep Dhir

Business Strategy and the Environment

The contemporary business landscape is witnessing an ever-increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption of green apparel is as a result of growing external pressures on firms to adopt green practices or due to deliberate strategies to incorporate sustainable orientation in the making of products, it remains a topical subject—making a comprehensive account of the existing academic literature indispensable. Furthermore, while academic research on green apparel is undoubtedly at an all-time high, the literature is largely disjointed, necessitating a robust synthesis of the exiting literature to illuminate the existing shortcomings and to provide direction to the future research efforts. A systematic literature review (SLR) was conducted to gauge the existing literary work in this field and to identify research gaps. After the critical review of 90 selected studies, four major themes were extracted: consumer apparel purchase, circular economy, consumer awareness, and barriers. After we identified theme-based critical knowledge gaps in the existing literature, we posed corresponding research questions that provide avenues for future research. The study also constructed a framework with significant practical and theoretical implications. Researchers can obtain a comprehensive understanding of the broader contours of this academic field and, with our meticulously tabulated gaps and potential research questions, explore new dimensions and broaden the horizons of this field.

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Journal Articles | 2023

Connecting the right knots: The impact of board committee interlocks on the performance of Indian firms

Saneesh Edacherian, Ansgar Richter, Amit Karna and Balagopal Gopalakrishnan

Corporate Governance: An International Review

Research Question/Issue
Information processing, agency, and resource dependence perspectives provide diverging predictions regarding the relationship between board interlocks and firm performance, which are rooted in different perspectives on the roles of boards of directors. This study argues that these various approaches are reconcilable when considering the nature of board committees to which the interlocked directors are assigned.

Research Findings/Insights
We test our hypotheses on a sample of 5133 firm-year observations in India. Our analyses support our hypotheses. The results show that interlocks between audit committees, whose primary function relates to providing financial oversight and ensuring compliance, are negatively related to firm performance. In contrast, interlocks between nomination and remuneration committees of Indian firms, which provide them with access to resources such as human capital and information on appropriate incentive structures, are positively related to performance.

Theoretical/Academic Implications
Our study clarifies the relationship between board committee interlocks and firm performance by taking a multi-theoretical perspective. Our analysis suggests that information processing, agency, and resource dependence theories complement one another in explaining the effect of interlocks on firm performance.

Practitioner/Policy Implications
Our results show that it is not board interlocks per se that are detrimental to firm performance; in fact, appointing well-connected directors with experience in serving on other boards might be beneficial for firms. However, firms should not assign specific monitoring-intensive tasks such as auditing to directors who also serve on other firms' audit committees. Our findings suggest that these directors should have greater

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Journal Articles | 2023

Taxing intellectual property assets on a cross-border transaction: Application of Mobilia Sequuntur Personam and the case of the India-Mauritius Tax Treaty

M P Ram Mohan and Aditya Gupta

British Tax Review

Intellectual Property (IP) assets enjoy a unique advantage in tax planning. Owing to their intangible nature and lack of physical substance, IP assets can be methodically parked to transfer income between tax jurisdictions. In 2016, the Delhi High Court was presented with a dispute in which IP assets registered in India were transferred between an Australian and an English company through their subsidiary holdings in Mauritius. The question before the court was which tax jurisdiction, India, Australia or Mauritius, would be entitled to tax the capital gains arising from the transaction. The court held that if a foreign corporation owns an IP asset, regardless of its registration and use in India, it would be taxed by the jurisdiction of the owner’s residence. Coming to its conclusion, the Indian court found a legislative vacuum in the Indian Income Tax Act, 1961, and relied on the doctrine of mobilia sequuntur personam to fill the lacuna. This article examines the relevance of the doctrine in line with precedential guidelines and the international treaty framework. The article reveals that, either inadvertently or by design, the Indo–Mauritian Double Taxation Avoidance Agreement (DTAA) creates an instance of double tax exemption of Mauritian-owned, Indian-registered IP assets.

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