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3891 items in total found

Working Papers | 1990

Strategies for Influencing Attitude

S Mukhopadhyay

The study examines application of communication in influencing attitude which turn habitual and therefore difficult to change. It tests the effectiveness of appeals based on information processing theory vis-à-vis educative appeals. Storage and Retrieval, two basic elements of information processing are operationalised to achieve the desired response. The basic exercise consists of using conditioning to reorient irrational food aversion or reverse undesirable food preferences. In the process it examines the context under which conditioning may occur and the process of conditioning. Respondents grouped according to their orientations are exposed to appropriate stimuli (for conditioning) and their responses noted. Findings indicate that affective conditioning may be difficult to achieve in a high involving situation (such as food habits) unless support of source and strong association is available. Conditioning may be initiated by both affective and cognitive processes. Hypotheses for further testing suggested.

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Working Papers | 1990

Influencing Social Behaviour: Segment Specification and Formulation of Ad. Strategy

S Mukhopadhyay

The study illustrates the use of means-end chain analysis in sharpening of segment for advertising to influence social behaviour. MECCAs model has been used to develop the ad strategy.

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Working Papers | 1990

Safety Management in Transportation

Mathew Dilip, Chhokar J S, Rekha Jain, and G. Raghuram

This paper presents a framework for identification and analysis of issues in Safety Management in Transportation. The paper analyses Safety Management in the three modes of transport namely Road, Rail and Air. Safety Management in each of these three modes is examined by 1. Identifying the legislation governing the specific mode of transport 2. Listing the various agencies involved in safety management and roles and tasks of these agencies and their interface to other external agencies. 3. Analysis of the nature of accidents and international comparisons on salient parameters (wherever possible) 4. Identifying remedial action possible for better safety management of the user and the vehicle and 5. Analysis of the role of infrastructure and the enforcement agencies. On all these dimensions, the paper presents the current state of affairs and suggests areas for improvement. The paper also raises issues relevant to safety management in these areas.

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Working Papers | 1990

Growth Performance of Niger Crop: A State Wise Analysis

Rao V M

Bihar, Madhya Pradesh, Maharashtra are the major producers of Niger seed in India. Despite alteration in their relative shares, these four states together continue to dominate the scene in terms of area and production. Most of the estimated trend functions have reasonably good predictive when judged using theirs inequality coefficient. Fluctuations increase, and production are more in Orissa while yield fluctuations are more in Maharashtra. Tribal farmers are no less responsive to changing price levels and other factors. In order to how high adoption rates, technology developed should suit the tribal social, cultural and economic practices.

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Working Papers | 1990

A Regulatory Framework for Mutual Funds

Jayanth R. Varma and Venkiteswaran N

The financial services industry in the Indian economy is undergoing a sea change. One major change that has taken place in the last few years is the establishment of a large number of mutual funds. It is widely recognized that the mutual funds provide small investors the benefit of more efficient management of their investments. At the moment, only public sector banks and financial institutions are permitted to set up these funds. However, there is increasing pressure to allow such funds to be set up in the private sector. The time has therefore come to bring in appropriate legislation to govern the functioning of mutual funds. In this paper, we discuss the various issues connected with operation of mutual funds and then propose a set of regulations to ensure that they fulfil the role they are expected to. In proposing these regulations, we have drawn heavily upon the Investment Company Act of 1940, the US legislation on operation of investment companies.

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Working Papers | 1990

Mastershares: Enigmatic Performance

Jayanth R. Varma

In this paper we have examined the performance of Mastershares, the first all equity close ended growth fund established by the Unit Trust of India (UTI) in the country, using the various portfolio performance measures that have been suggested in the literature. We found that while in terms of return on the Net Asset Value (NAV) the fund has out-performed the market, in terms of returns based on Market Prices it has shown a mixed performance. On further investigation, we inferred that the excellent performance in terms of NAV could neither be ascribed to selectivity nor to timing of decisions. The explanation possibly lies in UTI's acquisition of stocks in the primary market as well below prevailing market prices and in the manner of allocation of stocks to various funds managed by the Trust. Our analysis also revealed that the market quite irrationally inflates the volatility of the market price of Mastershares as compared to the volatility observed in the NAV. This observation which implies market inefficiency is in line with the recent researches done in the developed capital markets.

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Working Papers | 1990

Managerial Resourcefullness: A Reconceptualization of Management Skills

Kanungo R N and Misra Sasi B

Prevailing conceptualizations of skills required for successful managerial performance are partial and a jumble. This paper examines the limitations to our understanding of the nature of managerial skills based on the analysis of managerial jobs that are often non-routine, unprogrammed, and ill-structured. A fresh conceptualization that distinguishes between managerial "Skills" and "competencies" along three dimensions-specific-generic, task driven-person driven, and transferable-non-transferable is suggested. Competencies representing fundamental generic characteristics are viewed as managerial work. Integrating research from the fields of cognitive, clinical, personality and social psychology, the paper identifies and explicates various components of resourcefulness which have implications for selection and training of managers. Developing appropriate operationalization, assessment, and training procedures with respect to various components of resourcefulness are suggested as areas for research.

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Working Papers | 1990

Livestock Component of Farming Systems Research

Rao V M

Farming systems research is an innovative approach to address the problems of resource poor farmers in less developed countries. FSR stemmed largely from the pioneering work of Collinson and that of Norman. The primary objective of FSR is to improve the well being of individual farming families by increasing productivity of their farming system. However, the work on FSR conducted in various international institutes is focussed by and large on crop systems. Multiple roles of livestock are analyzed in this paper with reference to Indian. They include (a) livestock as a source of food (b) as a source of power (c) as a source of manure (d) as a source of capital (c) risk against insurance (f) in the context of environmental stability; etc.

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Working Papers | 1990

Cost of Quality - Their Determination and Relationships

Korgaonkar M G

With a renewed emphasis on Management of Quality, the question of collecting and quantifying Cost of Quality (COQ) has assumed special significance. It is realized that organizations intending to launch quality improvement programs need to first deploy a suitable COQ system to support and direct the quality improvement process. Although the various components of COQ i.e. prevention, appraisal, external and internal failure costs have been recognized for a long time, it is only recently that the various issues connected with it have been systematically studied. In this paper we take a comprehensive look at the COQ issues and the kind of answers that research has yielded. More specifically, we are interested in the analysis of the following questions: 1. What are the various elements of quality of costs and how are they classified into COQ Companies? What are the company practices regarding these? 2. What are appropriate indicators of COQ? In general, how much do companies spend on quality, as reflected by COQ indicators? 3. What are the relationships between the COQ Components? How do they influence the COQ? 4. What are the effects of COQ on unit product cost and product profitability? 5. Can suitable analytical model be developed to predict the effect on COQ of changes in company efforts on prevention and appraisal? 6. How should a quality cost systems be set up? The above issues are analyzed in detail. The results from prevailing research are reviewed in seeking answers to the above issues. Finally we summarize the conclusions drawn from the study.

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Working Papers | 1990

Dynamic Optimization with Integral State Equations

Lahiri Somdeb

In this paper we obtain necessary and sufficient conditions for optimality in dynamic optimization problems governed by integral state equations.

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