In this paper an attempt has been made to analyze the marketing pattern (use flows, physical flows, channel flows and fishermen's share in consumer rupee) of fresh water fishes and to summarize the key areas for action to improve the marketing system and farmer's share in consumer rupee. Before discussing the marketing pattern, demand-supply scenario, price behavior of fish vis-à-vis other commodities and role of inland fisheries in meeting the demand is presented. The most important concern for improving the fish marketing system is to give larger share of consumer's rupee to fisherman/fish farmers. As the same time availability of fish to consumers including those located in the hinterland, need to be assured at reasonable prices. Keeping these two major concerns in view, following areas of actions can be suggested for improving inland fish marketing system: (i) Market Regulations, Weights and Measurements, (ii) Strengthening of Transit-and-Terminal Markets and setting up of Retail Markets, (iii) Packing and Transportation, and (iv) Vertical Integration of Cooperative from Primary to Transit and Terminal Markets.
