This Working Paper is a part of the project on 'Economic and Management Aspects of Sugar Production from Sugar beet' sponsored by the Ministry of Agriculture, Government of India, to the Indian Institute of Management, Ahmedabad. The scope of this paper is restricted to cultivation of sugar beet. After giving a brief account of achievements in sugar beet cultivation in Sri Ganganagar, we have presented a depth study of 49 cultivators (growers, dropouts and non-adopters). The various aspects covered include awareness, adoption and diffusion of sugar beet cultivation among the sample farmers, actual and recommended cultivation practices, and cultivators' experience in beet cultivation, comparative profitability of beet and other crops, and implications for its spread in North India. The study highlighted various issues related to the adoption and spread of beet cultivation and identified certain constraints. The comparative economics of bet has established its superiority over other important crops of the area. Its, adoption in other areas, however, would depend on the nature of incentives and infrastructural arrangements for easy and quick disposal.