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3818 items in total found

Working Papers | 1981

Tax Functions Under Imperfect Markets

Mohan Manendra

This paper provides tax functions when product and input markets are subject to imperfection simultaneously. These functions are estimated for the industrial sector of the Indian economy. It comes out clearly that such functions can be used as instruments to promote efficiency in production and judiciousness in distribution.

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Working Papers | 1981

Marketing, Yes, Creative Marketing of Special Bearer Bonds

Mehta Subhash C and Bhatt Udayan

The paper examines the marketing tasks involved in case full potential of the special bearer bonds which is being introduced by the Government of India to mop up undeclared money that is accumulated in the economy. The paper examines the major attributes of the scheme and relates these to the market segments to which it is directed at. It then analyses the expected behaviour of the market segment, their specific needs in terms of information, distribution and then develops an overall marketing programme which would help in tapping adequate share of the unaccounted money through this scheme. The paper also examines the side effects of the scheme on the general public who have been paying their taxes honestly and recommends appropriate marketing actions to reduce the extend of these side effects. The paper concludes by making a case for allocating a marketing budget for the promotion of the scheme so that consumer is helped in moving from an initial stage of awareness to purchase decision and handling post-purchase feelings. The paper thus demonstrates the application of marketing concept and approach to an issue of critical public policy area and thus can be classified as an attempt to examine a metamarketing issue.

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Working Papers | 1981

Media Selection Models: Directions for Future Research

Mote V L and Rangarajan Kalyani

The work done in media selection both in India and abroad is reviewed. Two approaches that can be adopted immediately for media selection so as to maximise response are discussed and the results of empirical work using the data of a large advertiser are shown. The directions for future research in this field are discussed.

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Working Papers | 1981

Agricultural Extension Education: Towards a Future Direction

Moulik T K

The paper reviews the genesis of educational policies and contents in relation to agricultural extension and research in India. It examines the relevance of the present educational pattern to the needs of the country and to the demands the client system is making. By carefully delineating the elements of mismatch between the existing educational system and demands of the client system, an attempt was made to provide an alternative educational pattern to meet the demands.

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Working Papers | 1981

Business History in Japan: A Report

Tripathi Dwijendra

This paper contains the observations of the author, who has just returned after attending an international conference on Business History in Tokyo, on the progress of teaching and research of business history in Japan. He tries to evaluate the progress made in India in comparison to that in Japan and comes to the conclusion that the progress in India is much less impressive. At the end of the paper the author speculates about the reasons that hampered the progress in India, and pleads for a partnership between the Indian business world and historical scholarship.

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Working Papers | 1980

Schools and Students Across Cultures

Pestonjee D M

This study attempts to explore the personality differences of the students who are studying in denominational and non-denominational institutions. The personality variables which are measured are dogmatism and security-insecurity. It also seeks to observe the possible effects of religion and sex on the two personality characteristics. The sample comprises of 850 adolescent students belonging to the Hindu and Muslim religions and studying in denominational and non-denominational institutions. The average age of the boys is 17.50, and for the girls 16.35. The standardised measuring devices were administered. A 2 x 2 x 2 factorial design has been used. Obtained data have been statistically treated in terms of mean, S.D., ANOVA and Duncan's Multiple Range Test. Main finding indicates that students in denominational atmospheres, Muslim students and boy students are more dogmatic and more insecure in comparison to non-denominational students, Hindu students and girl students.

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Working Papers | 1980

An Information Integration Theory Analysis of Attractiveness of Bus Systems

Singh Ram D, Palaniswamy S P, and Pradhan Y N

Actual bus riders received information about frequency of service, fare, and comfort aspects of some bus systems and indicated how much they would like to travel in those buses. Information integration theory, which deals with multiple causation, was used to prepare descriptions of the bus systems. Analyses of the attractiveness judgments disclosed that the three attributes of the bus systems were integrated by a multiplying rule. Functional measurement of the subjective values of the three attributes did not correspond with their known physical values. Implications of these findings were discussed for transportation planning and for further research.

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Working Papers | 1980

Mobilising Rural Savings

Gurdev Singh and Handique Niranjan

This paper attempts at examining the ways in which various factors affecting savings influence different aspects of a savings decision. The three aspects of a decision to save were identified as the ability to save, the willingness to save and the opportunity (availability of institutional infrastructures) to save. It also analyses the contributions of rural savings in the total financial savings in India over a period of time. It was observed that though the growth in rural financial savings, especially deposits with the banking institutions was not discouraging, it needs to be further accelerated. The paper suggests the need for mobilising rural savings and highlights the problems that inhibit the mobilisation of rural surpluses. It also suggests various measures for increasing mobilisation of savings and discusses the role of financial intermediation in the savings process with special reference to rural India.

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Working Papers | 1980

Extent of Multi Disciplinary Research in Agriculture

Patel Gunvant A

A methodology to determine the extent of multi-disciplinary research has been described. The extent of multi-disciplinary research in agriculture is measured by noting the percentage of research articles covering one or more disciplines, in ten journals of agricultural research. Currently 28.4 per cent of the articles appearing in these journals are observed to be multi-disciplinary. The growth in multi-disciplinary research is estimated at 2.6 per cent per annum. The extent of multi-disciplinary research is the highest in plant physiology (73.1 per cent), followed by agronomy including fertilizers (51.2 per cent). The order of decreasing extent of multi-disciplinary research of the other sciences is plant breeding, soils, plant pathology and entomology. In comparison with the applied agricultural sciences, the extent of multi-disciplinary research is much less in the fundamental science of genetics.

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Working Papers | 1980

Diagnosis, Prescription and Action: The Behaviourial Scientist in Organisation

Pestonjee D M

The present paper deals with a critical appreciation of the role of the behavioural scientist in analysing organisational problems. A three-step model is elaborately discussed. It includes diagnosis, prescription and action. The various types of data gathering devices, types of data etc are included under diagnosis. Under the second step, different methods of bringing about desired change are outlined. Action stage includes the various strategies and possible pitfalls which one may face while implementing change. The paper is meant to provide a general frame for application of behavioural sciences know-how to organisational problems.

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