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3848 items in total found

Journal Articles | 2024

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy

Madhu Viswanathan, Arun Srikumar, Srinivas Sridharan, Gaurav R. Sinha

We present a bottom-up marketing approach as a pathway to addressing the grand challenge of poverty and inequality for the marketing discipline. We derive this approach from the research stream on radically different contexts of subsistence marketplaces. Research on subsistence marketplaces has typically explored micro-level phenomena but also traversed upward and explained aggregate phenomena at higher levels. We present a conceptual framework to encapsulate general and granular elements of the bottom-up marketing approach. Study 1 demonstrates general elements of the framework through a retrospective examination of the global diffusion of a marketplace literacy program. Study 2 demonstrates the more granular elements of the framework through a qualitative analysis of five case studies of social enterprise start-ups. Though presenting a complementary counter-perspective to conventional thinking, we embed the process of interweaving the bottom-up with the macro level to present an actionable approach. We conclude with insights for marketing research and practice.

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Books | 2024

Smart analytics to drive business decisions

Arindam Banerjee, Tanushri Banerjee

KBI Publishers

Books | 2024

Purpose, Digital Transformation of Individuals, Organizations, and Societies

Pankaj Setia

Penguin

Books | 2024

India's producer companies and small farmers: Performance and impact

Sukhpal Singh

Springer

Books | 2024

Institutions and public policy for India's sustainable development: Perspectives on governance, technology and finance 2025 (co-edited).

Sukhpal Singh Jyotsna Jha A. Indira A.V. Arunkumarr

Routledge

Books | 2024

Intelligent Transportation Systems: Concepts and Cases

Sundaravalli Narayanaswami

Journal Articles | 2024

Alternative investment behavior of households during crises: The effects of the COVID-19 shock on gold purchases in India

Dirk G. Baur, Balagopal Gopalakrishnan, Sanket Mohapatra

Gold plays an important role as a hedge and a safe haven for investors. This paper presents new evidence on gold’s role for Indian households during the COVID-19 pandemic. By using panel and cross-sectional household surveys, we investigate the propensity of households to purchase, pledge or sell gold based on the district-level heterogeneity in COVID cases and economic impact proxied by night-time light activity. We find higher gold purchases of households in the more affected districts compared to other districts during the crisis. Importantly, households that are more directly affected by the shock are less likely to purchase gold and more likely to pledge or sell gold. The purchases are likely driven by an increased risk perception of households in response to an unexpected shock — a novel perspective of gold’s safe haven property. We also find that relatively poor households that receive government transfers or have less access to formal credit display stronger gold purchasing behavior.

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Journal Articles | 2024

Exploiting travel sequences to optimise facility layouts with multiple input/output points

Sayyed Mahdi Ghorashi Khalilabadi, Debjit Roy, Rene de Koster

The facility layout problem (FLP) involves arranging departments on a shop floor to optimise specific objectives, traditionally focussing on pairwise flows between departments. However, these methods often underestimate total travel distances, especially when flows involve multiple input/output points and visits to more than two departments. To address this, connected movements – actual routes taken by transporters – must be considered. This study uses data captured from an Internet of Things (IoT) network and stored on cloud servers to analyze worker movements and accurately calculate travel distances. A mixed-integer programming model is proposed to minimise total travel distance using connected movements as input. Due to the problem's complexity, a biased random key genetic algorithm is employed to find optimal layouts. A case study at a fertiliser production company demonstrates the effectiveness of the approach, achieving a 15% reduction in travel distance compared to layouts generated by traditional methods. The IoT-enabled method also minimises productivity losses by optimising worker movements. While the study focuses on fertiliser manufacturing, the findings are applicable to other settings, such as warehousing, where complex movement sequences and multiple IO points are common in processes like picking, packing, and shipping.

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Journal Articles | 2024

Washed away: Industrial capital, labor, and floods

Anish Sugathan, Arpit Shah, Deepak Malghan

This study quantifies the dynamic impacts of floods on industrial capital and labor in India using a novel dataset combining geocoded flood events with firm facility-level data from 2000 to 2021. Employing a stacked difference-in-differences approach with carefully matched controls, we uncover persistent negative effects of floods on firms’ assets and employment, with striking heterogeneity across sectors and regions. In the post-flood period, we estimate declines from mean values in total assets of 46.1% (16.68 billion INR ≈ 225 million USD), employment of 49.0% (8.20 thousand workers), and the wage bill of 74.5% (5.52 billion INR ≈ 74 million USD). The sectoral impacts are highly varied: the information technology and communication, manufacturing, and utilities sectors experience significant declines in assets, while the financial services sector exhibits growth. Mapping the spatial distribution of flood events and industrial facilities reveals pronounced regional heterogeneity in flood exposure and economic impacts. Adding nuance to the empirical investigation of the ‘creative destruction’ hypothesis, we find limited evidence of systematic capital reallocation toward better-performing sectors, suggesting instead that floods generate sector-specific impacts with varying recovery patterns. These findings challenge assumptions of rapid post-disaster equilibration and have important implications for policymakers and firm managers in developing sector-specific strategies to mitigate the adverse impacts of floods in an increasingly climate-uncertain world.

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Journal Articles | 2024

On measuring Muslim segregation in urban India

Arpit Shah, Anish Sugathan, Naveen Bharathi, Andaleeb Rahman, Amit Garg, Deepak Malghan

The spatial segregation of Muslims in urban India is central to their social, economic and political marginalisation. However, the quantitative characterisation of Muslim segregation has suffered from the lack of readily available demographic data at high spatial and temporal resolution. This paper demonstrates the feasibility of accurately quantifying Muslim segregation in urban India using the latest electoral rolls data from Bengaluru (a megapolis of over 13 million residents) and an improved open-source algorithm to identify Muslim names. Our approach provides significant improvements over past efforts in this regard. We introduce two new metrics (diversity and local divergence) to account for substantial intra-city variation in the spatial segregation of Muslims. Our analysis suggests that the threefold ghetto–enclave–mixed taxonomy that the extant literature has quantified for entire towns can be found within large urban agglomerations such as Bengaluru. Our quantitative framework for Muslim segregation helps uncover the complex relationship between segregation and the ghettoisation of Muslims in urban India. Our measurement framework uses publicly available data and can be applied to study segregation patterns across urban India.

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IIMA