Children’s media socialisation, parental concerns, and mediation styles have been studied mainly in the US and Europe. The present research aims to extend media socialisation theory by investigating children’s media behaviour and parental concerns and mediation styles in Iran, and then to compare the findings with the research based on parents in Western countries. Based on in-depth interviews with parents from Iran, we put forth propositions and a media socialisation model. We find that parental concerns and behaviour are influenced by their cultural practices and expectations, government regulations, and media dominant in the local region.