This paper analyses various price and non-price factors that induce rice productivity during 1980-95 using a multi-variate model. This is studied separately for states where rice is a multi-season crop and mono-season crop. The non-price factors considered here include technology, commercialization, government support programme, farm size, and rainfall. The price factors include farm harvest price, fertilizer price and wage rate. Among these explanatory factors the influence of non-price factors is more important than the price factors except that of price of fertilizer in determining rice productivity. The relative influence of these factors differed between the multi-season and mono-season states which emphasizes region specific strategies for promoting rice productivity.