Tomato growers of Gujarat , north-west India , traditionally send produce to wholesale market in Ahmedabad city for auction. Growing areas lie about 250-300 km from the city. Growers were constrained to sell there even if the prices were not attractive which the case usually as season advanced was. Lack of sturdy packaging deterred them from sending produce to more distant markets such as Bombay ( 600 km ) , Delhi ( 900 km) or Bangalore ( 2000) . Peti, the box used presently, made of strips of wood nailed together does not protect the produce adequately. Although, there are many large packaging firms in the region producing boxes for various consumer products, problem of tomato growers was not recognized. Their view was that tomato being a low-value commodity, growers will not buy better packaging. Being mostly small, growers were not organized enough to raise funds to sponsor research at public R&D institutions in the area. That task was therefore taken up. Boxes that protected the produce better on long journey and were affordable were designed and introduced successfully in the region. This paper describes the development.