Factors Influencing Attitude Toward Computers: A Study of Bank Employees in India

01/12/1994

Factors Influencing Attitude Toward Computers: A Study of Bank Employees in India

Deepti Bhatnagar

Working Papers

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The paper examined exposure, gender, use and organizational level as correlates of Attitudes Toward Computers (ATC) among bank employees in India. The ATC scale and a demographic profile were administered to a sample of 213 bank personnel. Our study found no relationship of exposure and gender to ATC. Use of computers was related with ATC. Organizational level showed a strong relationship with ATC, with bank officers holding a much more positive attitude toward computers than clerks. Implications for research and practice are discussed.

IIMA