The paper reports investigation of a study on the influence of various socio-demographic factors on
different dimensions of financial literacy among the working young in urban India. While the influence of
several factors such as gender, education and income is similar to what has been reported in other contexts,
a few factors specific to India, such as joint-family and consultative decision making process are found to
significantly influence financial literacy. The study also investigates the relationship between the
dimensions of financial literacy. Adding to the growing empirical understanding of financial literacy
across countries, the study provides an analytical basis for enunciating policy for enhancing financial
literacy of youth in India.
Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, Youth, India
JEL classifications: D91, D140