Based on simple examples, the note highlights the inadequate provisions in policy and law for promoting competition and consumer choice in the market place. Thus contrary to promise, globalization is limiting consumer choice while simultaneously fuelling prices. If the trend continues, the note argues, the country will be left with just a couple of big players for various consumer products with mock competition battles in the advertisement arena with song and dance. Meanwhile the issues of hunger, literacy and primary health will get pushed back further. Given the inevitability and irreversibility of the globalization process, the note highlights the need to put in place laws and policies that promote a fair competition while also protecting the small niche players.