This paper discusses fertilizer pricing policy in the context of the need to generate sustained rapid growth in India's fertilizer consumption. Section I provides a brief overview of past growth and future needs for consumption. Section II, which traces the evolution of fertilizer pricing policy, shows how and why this policy has been inseparable from, perhaps even deeply embedded in, fertilizer supply and distribution policies. It is necessary to understand this relationship in order to appreciate how the fertilizer subsidies of recent years have led to complexities in pricing policy. Section III highlights major non-price policies. These appear to be even more crucial than price policy in continuously raising India's fertilizer consumption rapidly.