Organisation Building in Cooperative - A Framework

01/10/1981

Organisation Building in Cooperative - A Framework

Seetharaman S P and Mohan N

Working Papers

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This paper makes an attempt to give an overview of the approaches evolved in the past in building up cooperatives organizations in Indian and the recent attempt which has yielded some measure of success. Three approaches have been followed in organization building in India : evolutionary model, bureaucratic model, and the project approach. The synthesis of individual's goal with the organizational goal is the fundamental strength of the evolutionary model. The bureaucratic model came into being as a part of the cooperative development policy of the state. The project approach envisages comprehensive master plan built-up around a commodity system. The major thrust in this approach is three-fold: (a) a definite target group, (b) economics of scale in operations, and (c)vertical integration. The project approach combines the good elements of both the evalutionary as well as the bureaucratic models. The project approach pursued by the National Dairy Development Board follows the 'Anand Pattern' of cooperative.

IIMA