The present case discusses the pasture development (PD) project in Sayla Block of Surendranagar District of Gujarat state in India. The PD project was identified as the key project for the block level plan (BLP) scheme in June 1980. The case brings out merits of the PD project as a rural development project and describes the attitude of the bureaucracy and local polity towards the project. It is shown that a viable rural development project of considerable merit without having any constraints of finance or technical knowhow may also fail to get implemented if the initiative to motivate villagers and mobilize support from necessary corners is missing. Voluntary agencies with commitment are likely to produce spectacular outcome in such cases where the government machinery may not even perceive the potential.