Research Associate

Veda holds a Master's Degree in Behavioural Economics from the University of Nottingham and has been a part of NSE CBS since March 2023. Her interests lie in the application of behavioral science concepts including behavioural architecture, behavioural design and experimental economics. Prior to this, she worked in the Investment Banking Division at Goldman Sachs as a Senior Analyst for 3+ years and holds a bachelor's degree in Commerce from Stella Maris College, Chennai. Veda can be reached at vedap@iima.ac.in.