Objectives

Indian Institute of Management, Ahmedabad (IIMA), is happy to announce the 7th IIMA Conference on Marketing in Emerging Economies.

The objectives of the conference are:
to provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies.
to facilitate sharing research-based marketing knowledge among academicians and practitioners.

This will be achieved through multidisciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.