SPEAKERS: BSIM 2022

Panel Discussion 01: Achieving Behavioral Change

Dr. Dilip Soman

Director, BEAR, Rotman, University of Toronto

Fatima Koaik

Behavioral Scientist, eMBed (World Bank)

Panel Discussion 02: Digital Consumer and Communication

Nitin Sethi

CEO, Adani Digital Labs

Dr. Samar Das

CEO, C3 Research

Dr. Akshaya Vijayalakshmi

Professor of Marketing & International Business, IIMA

Workshop 01: Design Thinking in Business

Smriti Kesarwani

UX/UI Designer & Expert, OutSystems

Workshop 02: Design Thinking in Collaboration with Philips

Shaon Sengupta

 Studio Director, Philips (Bangalore)

BSIM 2022: PAPER PRESENTATIONS

No.

Title of Paper Presentation

Author

Affiliation

1

Does the customer complain or appreciate it? Nudging them to feel grateful

Dr. Bala Subramanian R
Dr.Munish Thakur
Dr.Manjula.N

School of Commerce, XIM University, Bhubaneswar
XLRI Xavier School of Human Resources, Jamshedpur
Thiagarajar School of Management, Madurai

2

Consumer Perception of Luxury Products Manufactured by Robots vs. Humans: A Comparative Study

Varnika Hathi
Preetha Menon
Abhishek Sahai

FLAME University, Pune

3

What Do You Vote For? A Case of Neuromarketing in Bengal Elections 2021

Raveena Gupta Kapoor
Harsh Verma

Faculty of Management Studies, University of Delhi

4

Gamification as an Effective Tool for Enhancing Consumer Brand Engagement (CBE)

Gurpreet Kaur
Tanveen Kaur
Lalit Mohan Kathuria

School of Business Studies, Punjab Agricultural University

5

Sentiment Analysis of Celebrity Endorsed Advertisement

M. Sivaranjan
A. Dinesh Kumar

Gnanam School of Business, Tamil Nadu

6

Effect of Brand and Product Design in Product as a Service: An Automotive Practice Evaluation of Customer Lease versus Buy Decision

Pradeep K

IIT Madras