This programme is designed for senior executives, middle managers and C-level managers, including General Managers, Vice Presidents, Senior Vice Presidents and CXO level, who are leading digital transformation in their organisation. The programme will also be useful for business leaders, decision makers, entrepreneurs and consultants who are seeking strategic and innovative solutions for digital transformation.

The objective of the programme is to enable executives to learn the basics of transforming digital business models, and help them build digital strategies for leading digital transformation and innovation. 

The programme will broadly cover concepts related to the domains of digital transformation, answering some of the key questions:

a) The principles of developing digital products. b) Identify the ways digital services are being created. c) What are the strategies and approaches for digitization? d) Why and how firms are building digital platforms?

1.   Digital Innovations and Digital Transformation  a.   Managing Digital Innovations   b.   Creating Value through Digital Transformation  c.   Creating value in digital business  d.   Understanding Digital Transformation  e.   Avoiding failures in Digital Transformation 

2.   Technologies and Architectures  a.   Understanding Technologies of the Digital World  b.   Creating the IT architecture for Digital Transformation 

3.   Transforming Decision-Making in the Digital Age a.   Data-driven decision-making  b.   Analytics-based models for digital transformation 

4.   Business Models for Digital Transformation a.   Sustaining Competitive Advantage in Digitally Evolving Industries i.    Reimagining Business Strategy using Disruptive Technologies  ii.   Creating New Business Models 

b.  Product and Marketing Business Models  i.    Managing physital  ii.   Managing Marketing Mix iii.  The Power of Digital Marketing 

c.   Platformization of Businesses  i.    Why and how do firms platformize  ii.   Gaining Entry into Two-Sided markets  iii.  Moving from Products to Platforms  iv.  Issues of Trust on platforms 

d.  Creating Enhanced Digital Services  i.    Organizational capabilities for customer service performance  ii.   Emotionalizing customer contact  iii.  Creating Customer-focused Artificially Intelligent Ecosystems for digital transformation 

5.   Implementation Digital Transformation Strategy a.   Managing technological change in digitally transforming industries  b.   Leading teams in digital transformation