Strategic Marketing (Simulation Based - MARKSTRAT)
Quantitative Models in Marketing (FPM)
Research Methodology (FPM)
Marketing Management
Research Area
His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.
Current Research:
Economics of Consumer Information Search
Datamining of Customer response data in Financial Services
Marketing Analytics
Books
"Weaving Analytics for Effective Decision Making" SAGE India, August 2017, ISBN:9789386446763
"Management Essentials: A recipe for Business Success", SAGE India, August 2013, ISBN: 9788132111030
Monographs
"Marketing Analytics use in India: Resource and Productivity Gaps in an Emerging Economy", Business Expert Press, New York, 2016
Working Papers & Projects
Consumer Brand Choice Modeling (India Data)
Research paper on Information Search Process (Consumer Behaviour)
