Marketing.
Primary Area : Marketing
Secondary Area : Operations and Decision Sciences
Email : arindam@iima.ac.in
Phone : +91-79-7152 4898
Secretary : Amit Trivedi
Phone : +91-79-7152 4848
Website : Personal Website
Ph.D., SUNY at Buffalo
PGDM , IIM Lucknow
B.E. , Delhi College of Engg.
Marketing Analytics
Strategic Marketing (Simulation Based - MARKSTRAT)
Quantitative Models in Marketing (FPM)
Research Methodology (FPM)
Marketing Management
His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.
Current Research:
Economics of Consumer Information Search
Datamining of Customer response data in Financial Services
Marketing Analytics
Analytics Process / Capability Development in Organizations
Predictive Modeling (Machine Learning) Use in Marketing Applications
Customer Orientation
2008 / 2016 - Dewang Mehta Award for "Best Marketing Management Faculty 2008 / 2016
2015-16 - IIMA PGPX "Best Teacher Award" 2015-16
2017 - Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)
