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Faculty & Research

Faculty & Research

Avani Desai

Biography

Prof. Avani Desai is a Clinical Faculty at IIMA. She is a member of the Communication Area.

Prof. Desai teaches various courses at PGP, PGPx, BPGP, FDP and executive education programs. Her areas of consulting are strategic communication, leadership communication and investor relations.

Prof. Desai has both national and international publications to her credit in prestigious journals such as International Journal of Communication, Finance India, Vikalpa, to name a few. Her research interests include investor relations, corporate reputation, leadership communication, executive presence, women’s entrepreneurship, entrepreneurship education and behavioural finance.

Area

Primary Area : Communication

Contact

Email : avanid@iima.ac.in

Phone : +91-79 7152 7892

Secretary : Shreya Mehta

Phone : +91-79-7152-7910

Education

PhD , Dharmsinh Desai University, Nadiad, India

MBA (Finance), B K School of Business Administration, Ahmedabad, India.

Research Area

Investor relations

Corporate reputation

Executive presence

Women’s entrepreneurship

Entrepreneurship education

Corporate finance and behavioural finance.

Academic Experience

Professor and Dean, School of Doctoral Research and Innovation, GLS University, May 2022 to Oct 2025

Professor and Dean, Faculty of Business Administration, GLS University, June 2015 to April 2022

Professor and Director, N R Institute of Business Administration, August 2010 to May 2015

Associate Professor, N R Institute of Business Management, Ahmedabad, April 2005 to July 2010

Assistant Professor, B K Majumdar Institute of Business Administration (HLBBA), Ahmedabad, December 2001 to April 2005

Visiting Faculty, ISB Hyderabad

Visiting Faculty, MICA

Visiting Faculty, Entrepreneurship Development Institute of India (EDII)

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Professional Experience

Reviewer, Cogent Business and Management, Taylor and Francis Group

Reviewer, Corporate Communication: An International Journal, Emerald Publications

Reviewer, Journal of Emerging Markets, Emerald Publications

Member, Board of Studies, Pandit Deendayal Energy University, Gandhinagar

Member, Syllabus Committee, School of Management, Nirma University, Ahmedabad ▪ Member, Area Committee, Shreyarth University, Ahmedabad.

Member, Board of Studies, B K School of Business Management, Gujarat University, Ahmedabad

Former President, Ahmedabad Book Club

Board Member, International Association of Innovation Professionals, India Chapter

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Books

(2014). “Corporate Reputation Decoded: Building, Managing and Strategizing for Corporate Excellence”, Sage Publications, New Delhi, New York, London, Singapore. With Asha Kaul.

Cases

“The ‘Uber of Procurement’: BuyHive and its Growth Dilemma, Case Study No. COM0030, IIMA Case Centre. With Asha Kaul, Sanjeev Sharma, Shubhda Arora and Urjani Chakraborty

Publications

  • (Forthcoming March, 2026). “Revealing the Interplay between Big Five Personality Traits, Subjective Financial Literacy, Information Search Behaviour and Investment Decision Behavior”. Finance India. With D. Shah N. Basher.
     
  • (2023). “Doing “Reputation” in the Indian Context: An Employee Perspective”, International Journal of Communication, 17, 26. With Asha Kaul and Vidhi Chaudhry.
     
  • (2018). “Book Review of Corporate Communication through Social Media”, Vikalpa: The Journal for Decision Makers, 43(2).
     
  • (2017). “Building Reputational Bridges over Crises Situations”. In Shweta Rao Garg and Deepti Gupta’s (Eds.) The English Paradigm in India, Palgrave Macmillan, Singapore. With Asha Kaul.
     
  • (2017). “Employability and Innovation: Development of a Scale”, International Journal of Innovation Science, Vol. 9 Issue 1, pp. 20-37. With Rupali Singh and Ginni Chawla.
     
  • (2017). “Job Satisfaction and Teacher’s Retention: Critical Review of Management Education”. In Neeta Baporikar’s (Ed.) Management Education for Global Leadership, IGI Global, New York. With Rupali Singh.
     
  • (2016). “Executive Leadership”, in Craig E Carroll’s (Ed.) Sage Encyclopedia of Corporate Reputation, Sage Publications, New York. With Asha Kaul.
     
  • (2016). Leadership’s Role in Reputation, in Craig E Carroll’s (Ed.) Sage Encyclopedia of Corporate Reputation, Sage Publications, New York. With Asha Kaul.
     
  • (2016). Strategic Alignment, in Craig E Carroll’s (Ed.) Sage Encyclopedia of Corporate Reputation, Sage Publications, New York. With Asha Kaul.
     
  • (2016). Use of Social Media in Crisis Communication, in Craig E Carroll’s (Ed.) Sage Encyclopedia of Corporate Reputation, Sage Publications, New York. With Asha Kaul.
     
  • (2016). Managing Corporate Reputation through Social Media, in Anurag Singh & Punita Duhan’s (Eds.) Managing Public Relations and Brand Image through Social Media, IGI Global, Hershey, PA, USA. With Asha Kaul.
     
  • (2011). “Investor Information on Corporate Websites in India – A Content Analysis”. Journal of Humanities, Social Sciences and Management, Vol.2, Issue 2, pp 5-18
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