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743 items in total found

Journal Articles | 2020

What motivates members to transact on social C2C communities? A theoretical explanation

Deepak Trehan and Rajat Sharma

Journal of Consumer Marketing

Purpose – This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast with the traditional C2C transactions, on websites such as eBay, where the company website facilitates the transaction between consumers, charges a fee to sellers and provides limited information about buyers and sellers.

Design/methodology/approach – Drawing from media richness theory and social capital theory, this paper thus proposes and empirically tests a theoretical model developed using data collected from people making transactions on these communities that synthesize the motivations behind consumers’ intention to buy.

Findings – The results indicate that the media richness of the Facebook platform increases the social capital and sense of virtual community among users, which further impacts the purchase intentions of users. Social capital alone does not lead to purchase intention and indirectly impacts purchase intentions through the trust dimension.

Research limitations/implications – This study contributes to theorizing the role of the platform, social capital and sense of virtual community in buying behavior on SNSs and provides valuable new insights into these constructs for the brand managers on social media sites.

Originality/value – Existing research on social commerce does not hold true for C2C communities on SNSs. This paper provides a new perspective into these communities through the lens of media richness and social capital constructs as antecedents of purchase intentions on these communities.

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Journal Articles | 2020

A scoping review of the contributions of farmers' organizations to smallholder agriculture

Livia Bizikova, Ephraim Nkonya, Margitta Minah, Markus Hanisch, Rama Mohana Rao Turaga, Chinwe Ifejika Speranza, Muthumariappan Karthikeyan, Lixia Tang, Kate Ghezzi-Kopel, Julie Kelly, Ashley Casandra Celestin, and Beth Timmers

Nature Food

Farmers’ organizations (FOs), such as associations, cooperatives, self-help and women’s groups, are common in developing countries and provide services that are widely viewed as contributing to income and productivity for small-scale producers. Here, we conducted a scoping review of the literature on FO services and their impacts on small-scale producers in sub-Saharan Africa and India. Most reviewed studies (57%) reported positive FO impacts on farmer income, but much fewer reported positive impacts on crop yield (19%) and production quality (20%). Environmental benefits, such as resilience-building and improved water quality and quantity were documented in 24% of the studies. Our analysis indicates that having access to markets through information, infrastructure, and logistical support at the centre of FO design could help integrate FOs into policy. Natural resource management should also be more widely incorporated in the services provided by FOs to mitigate risks associated with environmental degradation and climate change. Finally, farmers who are already marginalized because of poor education, land access, social status and market accessibility may require additional support systems to improve their capacities, skills and resources before they are able to benefit from FO membership.

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Journal Articles | 2020

Different eyes on the same prize: implications of entry timing heterogeneity and incentives for contestant effort in innovation tournament

Swanand J Deodhar

Journal of Business Research

Purpose

This paper examines an apparent contrast in organizing innovation tournaments; seekers offer contestant-agnostic incentives to elicit greater effort from a heterogeneous pool of contestants. Specifically, the study tests whether and how such incentives and the underlying heterogeneity in the contestant pool, assessed in terms of contestants' entry timing, are jointly associated with contestant effort. Thus, the study contributes to the prior literature that has looked at behavioral consequences of entry timing as well as incentives in innovation tournaments.

Design/methodology/approach

For hypothesis testing, the study uses a panel dataset of submission activity of over 60,000 contestants observed in nearly 200 innovation tournaments. The estimation employs multi-way fixed effects, accounting for unobserved heterogeneity across contestants, tournaments and submission week. The findings remain stable across a range of robustness checks.

Findings

The study finds that, on average, late entrant tends to exert less effort than an early entrant (H1). Results further show that the effort gap widens in tournaments that offer higher incentives. In particular, the effort gap between late and early entrants is significantly wider in tournaments that have attracted superior solutions from several contestants (H2), offer gain in status (H3, marginally significant) or offer a higher monetary reward (H4).

Originality/value

The study's findings counter conventional wisdom, which suggests that incentives have a positive effect on contestant behavior, including effort. In contrast, the study indicates that incentives may have divergent implications for contestant behavior, contingent on contestants' entry timing. As the study discusses, these findings have several implications for research and practice of managing innovation tournaments.

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Journal Articles | 2020

It runs in the family: The role of family and extended social networks in developing early science interest

Devasmita Chakraverty, Sarah N Newcomer, Kelly Puzio, and Robert H Tai

Bulletin of Science, Technology & Society

Research shows that early scientific interest is associated with science degree completion and career selection. However, little is known about the conditions that support early scientific interest. Using a “funds of knowledge” theoretical framework, this study examined the role of parents, family, and extended social networks in fostering early interest in science. Using interview narratives from 116 scientists (physicists and chemists) in the United States, we conducted a qualitative thematic content analysis. Findings suggest that children who become scientists in adulthood often received early, informal opportunities to use and manipulate material objects and discover how the world works. Second, families used a wide variety of scientific terms at home and encouraged children to pursue their interests whether in science or other fields. Third, these future scientists were often networked with extended family members or friends to observe and do science when they were quite young. Collectively, these findings highlight the specific ways in which families fostered early scientific interest and aided in supporting a student-directed learning environment.

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Journal Articles | 2020

The Impostor Phenomenon Among Postdoctoral Trainees in STEM: A US-Based Mixed-Methods Study

Devasmita Chakraverty

International Journal of Doctoral Studies

Aim/Purpose

This mixed-methods research study examined impostor phenomenon during postdoctoral training in science, technology, engineering and mathematics (STEM) through the following research question: “What are the manifestations of the impostor phenomenon experienced during postdoctoral training in STEM?”

Background

The impostor phenomenon occurs when competent, high-achieving students and professionals believe that they are fraud and will be exposed eventually. It involves fear of failure, lack of authenticity, feeling fake or fraud-like, denial of one’s competence, and is linked to lower self-esteem, mental health consequences, and lack of belonging.

Methodology

This study was conducted with US-based postdoctoral trainees (or postdocs) using mixed-methods approach. The study examined aspects of impostor phenomenon among 43 postdocs by converging survey data using Clance Impostor Phenomenon Scale (CIPS) and qualitative data from semi-structured interviews from the same participants. Both convenience and snowball sampling were used. Majority of the participants were White, female, and from science disciplines. Interview findings were organized into themes using constant comparative method and analytic induction.

Contribution

Findings pointed to the need for better designing professional development programs for postdocs that would: 1) address fears and insecurities due to impostor-feelings, 2) normalize conversations around perceived failure, judgment, and one’s lack of belonging, and 3) provide support with networking, mentoring, academic communication, and mental health challenges.

Findings

Survey results indicated moderate to intense impostor-feelings; interviews found six triggers of the impostor phenomenon during postdoctoral training: 1. not pursuing new things, 2. not making social connections, 3. impaired academic communication, 4. not applying, 5. procrastination and mental health, and 6. feeling undeserving and unqualified. Current findings were compared with prior findings of impostor-triggers among PhD students who also experienced the first three of these challenges during doctoral training: challenges to applying newly learnt knowledge in other domains, reaching out for help, and developing skills in academic communication verbally and through academic writing.

Recommendations for Practitioners

The office of postdoctoral affairs could design professional development programs and individual development plans for those experiencing the impostor phenomenon, focusing on strengthening skills (e.g., academic writing) in particular. There was an environmental and systemic dimension to the imposter phenomenon, perhaps more prevalent among women in STEM. The academy could devise ways to better support scholars who experience this phenomenon.

Recommendation for Researchers

Research characterizing the qualitative characteristics of the impostor phenomenon across the STEM pipeline (undergrads, PhD students, postdocs, and faculty) would help understand if the reasons and manifestations of this phenomenon vary among differing demographics of students and professionals.

Impact on Society

Organizations could focus on the training, development, mental health, and stressors among postdocs in STEM, particularly by focusing on career transition points (e.g., PhD to postdoc transition, postdoc to faculty transition), especially for those at-risk of experiencing this phenomenon and therefore dropping out.

Future Research

Future research could examine how to manage or overcome the impostor phenomenon for students and professionals, focus on disciplines outside STEM, and investigate how socialization opportunities may be compromised due to this phenomenon. Longitudinal studies might characterize the phenomenon better than those that focused on the impostor phenomenon at a single time-point.

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Journal Articles | 2020

Lifelong Reading for a Billion People

Brij Kothari and Tathagata Bandyopadhyay

Stanford Social Innovation Review

Same language subtitling (SLS) on India’s major TV channels went from concept in 1996 to national broadcast policy in 2019. This is the story of how we did it.

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Journal Articles | 2020

Religious influences in unrestrained consumer behaviour

Jaskaran Singh, Gurbir Singh, Satinder Kumar, and Ajeet N.Mathur

Journal of Retailing and Consumer Services

Religion is known for transforming human behaviour in many ways. This research investigates the influence of religiosity on two unrestrained buying constructs; impulsive and compulsive buying. The focus of this paper is on both intrinsic and extrinsic dimensions of religiosity. The first study provides important insights into the differential impact of these two dimensions of religiosity on unrestrained buying constructs. The second study explores the underlying mechanism of the relationship between extrinsic religiosity and unrestrained buying behaviours. Results show a negative relationship of intrinsic religiosity and a positive relationship of extrinsic relationship with unrestrained buying constructs. We also found that this relationship for extrinsic religiosity is mediated by susceptibility to interpersonal influence and moderated by long-term orientation. This research explains the differential impact of religion on unrestrained buying behaviour.

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Journal Articles | 2020

Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining

Deepak Trehan and Rajat Sharma

Online Information Review

Purpose

The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers.

Design/methodology/approach

The main objective of this study is to assess quality ads posted on customer-to-customer (C2C) social commerce platforms from an IQ framework. The authors deployed innovative text mining techniques to generate features from the IQ framework and then used a machine learning (ML) algorithm to classify ads into three categories ‐ high quality, medium quality and low quality.

Findings

The results show that not all dimensions of IQ framework are important to assess quality of ads posted on the platforms. Potential buyers on these platforms look for appropriate amount of information, which is objective, concise and complete, to make a potential purchase decision.

Research limitations/implications

As the research focuses on specific product categories, it lacks generalisability. Therefore, it needs to be tested for other product categories.

Practical implications

The paper includes recommendation for C2C marketplaces on how to increase quality of ads posted by consumers on the platform.

Originality/value

This study has focused on the user-generated content posted by ordinary consumers on the C2C commerce platform to sell used goods. Though C2C model has been developed on ads posted on C2C platforms, it can be established for brands as it provides them with an insight into latent dimensions that a consumer shall look for in an ad on social commerce platforms.

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Journal Articles | 2020

Demand for Crop Insurance in Developing Countries: New Evidence from India

Ranjan Kumar Ghosh, Shweta Gupta, Vartika Singh, and Patrick S. Ward

Journal of Agricultural Economics

Determining farmers’ real demand for crop insurance is difficult, especially in developing countries, where there is a lack of formal financial sector integration and a high reliance on informal risk mitigation options. We provide some new estimates of farmers’ willingness-to-pay for insurance in the context of a large-scale subsidised programme in India. We conducted a discrete choice experiment with agricultural households across four states in India, enabling us to estimate preferences for specific insurance policy attributes such as coverage period, method of loss assessment, timing of indemnity payments and the cost of insurance. Our results suggest that farmers do value crop insurance under certain conditions and some are willing to pay a premium for such coverage in excess of the subsidised rates they are currently required to pay under this programme. In particular, farmers value the assurances that they will receive timely payouts when they incur losses, and may not have a strong preference for the method with which losses are assessed. On the other hand, farmers are quite sensitive to coverage periods. Our baseline assessment shows that when optimised to farmer requirements, there can be a sizeable demand for crop insurance by developing country farmers.

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Journal Articles | 2020

Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress

Subhadip Roy and Varsha Jain

European Journal of Marketing

Purpose

The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and offline components.

Design/methodology/approach

Five studies were conducted to this end. The first was qualitative and the rest were quantitative (survey) with a total sample size of 1,300. The last study was conducted in a different country than the first four.

Findings

The studies resulted in a five-dimensional SERVSTRESS scale to measure service induced stress for customers with the following dimensions, namely, psychological stress; information stress; complexity stress; personnel stress and outcome stress. The scale was tested in a nomological network.

Research limitations/implications

The present study addresses a hitherto unaddressed gap in marketing literature with the construction and validation of a scale to measure service stress of a customer (named SERVSTRESS) using data from five studies spanning two countries.

Practical implications

The SERVSTRESS scale is relevant for the practitioners as it adds more value beyond the traditional service quality measures and allows the marketer to understand the nature of the stressors (with a specific focus on which is going right and which is going wrong) in the service delivery and allow him/her to take remedial actions.

Originality/value

The originality of the study is in the creation of a new scale to measure personal service stress and uncovering its underlying dimensions.

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IIMA