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3818 items in total found

Working Papers | 1975

A Strategy Model for Export Marketing

Dholakia Nikhilesh and Khurana Rakesh

Marketing planning for exports may be suboptimal if the product-market strategy itself is not maximally effective. In this paper, a method is developed for choosing an appropriate product-market strategy, given the relative endowments of the exporter and the possible client countries. It is argued that in selecting product-markets for exports, competitive advantage as well as export potential are important. Furthermore, competitive advantage should be computed on the basis of marketing and technological factors in addition to traditional factors. The method is illustrated by means of a simulation using hypothetical data.

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Working Papers | 1975

Agricultural Development Through Community Action: Scope and Limitations

Gaikwad V R

The purpose of this paper is to generate discussion on certain basic issues pertaining scope and limitations of community actions for agricultural development. For this purpose a sociological-historical-cultural approach has been followed keeping in mind the two roles of agricultural development, viz., production of food with the optimum utilization of human energy and other resources and socio-economic transformation. Various components of the environment that affect community participation in agricultural development are analysed. Community participation is influenced by the structure and organization of the community. These in turn are influenced by the nature of the technology used. This paper examines the close interrelationship between agricultural technology and social structure, organization, and processes. The interaction of four major components of the environment, viz., land-man ratio, nature of traditional agricultural technology, law of inheritance, and joint family system is analysed. This is followed by an analysis of micro-level realities covering the spatial distribution of settlements, pattern of land ownership, and pattern of social interaction. At the end, some suggestions are given keeping in mind the demands and constraints of the environment.

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Working Papers | 1975

Behaviour of Income Shares in a Developing Economy - The Indian Experience

Dholakia Bakul H

This paper makes an attempt to analyse the behaviour of relative factor shares in an underdeveloped country passing through the early stages of rapid economic development. The main purpose of the analysis is to advance some broad hypotheses regarding the pattern of income distribution and the trends in factor shares in a developing economy. The empirical basis of the analysis is provided by the data relating to the Indian economy for the period 1948-49 to 1968-69. The analysis is conducted by dividing the economy into two broad sectors, viz., the agricultural sector and the non-agricultural sector. The main finding of the analysis, which is offered largely in the spirit of a general hypothesis, is that the overall share of labour would be steadily rising in a developing country, though the major factors that account for the rising trend would be essentially different during the different stages of development.

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Working Papers | 1975

The Communication Effects Gap: A Field Experiment on Television and Agricultural Ignorance in India

Shingi P M and Mody Bella

This paper attempts to interpret a part of the findings of a communication experiment carried out in India in the light of the communication effects gap hypothesis. Recent research in the U.S. mainly concentrated around the issues of perceived inequalities-the knowledge gap-created by the existing information delivery systems. The hypothesis that "as the infusion of mass media information into a social system increases, segments of the population with higher socio-economic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these segments tends to increase rather than decrease" was tested in this paper. The results, however, indicated that television as a medium of information delivery did not discriminate between the socially powerful and the economically poor and seemed to be an equalizing tool.

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Working Papers | 1975

Stewart Maturity Scale (Practice Stores)

T. V. Rao

This is a continuation of Technical Report No. 77. There are 5 sets of practice stories. Scoring system is described at the end of each set. Reliability coefficients have to be computed on the basis these stories and the keys supplied in this.

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Working Papers | 1975

An Intemative Procedure for Subset Selection with Ordinal Preferences

Sarin R K

Many decision situations involve the selection of a subset of alternatives (items, projects or actions) when the pay-offs of these decisions are difficult to quantify. An interactive procedure is developed to identify an optimal subset of alternatives when the decision-decision-maker can supply only ordinal preferences over the subsets. The procedure enumerates the subsets of alternatives such that the number of subset comparisons made explicitly by the decision-maker are minimized.

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Working Papers | 1975

Interactive Evaluation and Bound Procedure for Selecting Multiattributed Alternatives

Sarin R K

An evaluation and bound procedure is developed which offers substantial improvement over conventional approach. The improvement is measured in terms of the simplicity of the judgments and the number of judgments that are required from the decision-maker in identifying a preferred decision alternative. An extensive experimental study is reported. Some experimentally verified rules for implementing the procedure on an interactive computer are discussed.

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Working Papers | 1975

Change and Innovations: A Select Bibliography of books for the Use of Those who are Concerned with Educational Innovations

Pareek Udai

It is a classified annotated bibliography of recent books on various aspects of change and innovation. The bibliography is meant for those who are concerned with educational innovations. The bibliography has been classified into four heads. (A) Social Change: General (theories and review, social and technological change, organisational change, process and planning of change and evaluating change), (B) Innovations, (C) Educational Change and Alternatives (General, Education and Social Change, Alternatives in Education, Process and Process Strategies, Curricular Change, Other Areas), (D) Educational Innovation, (E) Case Studies, (F) Bibliography.

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Working Papers | 1975

Towards Understanding the Values of Future Managers

Saiyadain M S

This study attempts to look at the effect of sex, previous academic background and the annual family income on the value patterns of students who have opted for management education. Barring a few exceptions the results suggests that these biosocial variable do not influence the value patterns. It is concluded that perhaps values are a function of peer culture rather than the conventional biosocial differences.

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Working Papers | 1975

New Marketing in a New Environment: Some Thoughts on a Basic Restructuring

Dholakia Nikhilesh

A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing marketing concepts, techniques, and institutions is not enough because these concepts are rooted in a type of economic environment quite different from that prevailing in most Third World countries. Some guidelines are presented along which changes can be effected in the marketing discipline so as to make it more relevant and realistic.

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