Assuming the Professor MN Vora Chair in Marketing and Entrepreneurship at the Indian Institute of Management, Ahmedabad on Wednesday. Professor Arvind Sahay delivered a talk on impact of psychology and neuroscience on branding.IIMA named three more professors to chaired positions: Professor Vasant Gandhi as NABARD chair in Agri-business, Professor Abhiman Das as RBI Chair in Economics and Finance, and Professor Rakesh Basant as JSW chair in Innovation and Public Policy.Giving the talk, Professor Arvind Sahay said, “I extend this process into looking at the underlying processes that drive behaviour using ideas from psychology and neuroscience.Both these areas have lots of applications in decision-making, pricing and branding from a marketing context, and more generally, have implications for behaviour change of people. The latter aspect also has implications for leadership and behaviour change of people from a public policy perspective. I plan to utilise resources made available by the Chair to advance research and understan ding in these areas.“IIMA Director Ashish Nanda said, “The intersection of the two fields ­ marketing and entrepreneurship ­ offers enormous opportunities for meaningful research and teaching. I am delighted that Prof Sahay has assumed the chair.““Chaired positions help the Institute honour and recruit faculty doing path-breaking work in research, teaching and course development, and interaction with practice and policy. These chairs afford faculty time and resources so that they can invest even more in their work.We look forward to recognising additional existing and potential faculty members with chairs in coming months,“ said Professor Nanda.