This study examines the role of information constraints in the adoption of System of Rice Intensification (SRI) in India by explicitly incorporating information in the adoption model. The results showed that effective information along with other factors such as membership in farmer organisation, availability of labourers, irrigation facility etc were important in determining the SRI adoption. The results also revealed the importance of scaling up of activities under the Government of India's National Food Security Mission programme for promoting greater dissemination and adoption of SRI.