This study examines the role of information constraints in the adoption of the System of Rice Intensification (SRI) in India by explicitly incorporating information in the adoption model. The results showed that effective information along with other factors such as membership in a farmer organisation, availability of labourers, irrigation facility and so forth were important in determining the SRI adoption. The results also revealed that the Government of India’s National Food Security Mission programme did not have significant impact in promoting greater dissemination and adoption of SRI.