To accomplish integrated rural development, a substantial amount of energy is required for various activities. Electricity is, at present, perhaps the most efficient and convenient sources of this energy. Therefore, electrification of rural areas is an important precondition for their development in an integrated manner. On a prior grounds, cooperatives are ideals agencies for rural electrification. Therefore, in this paper, we have made an attempt to understand the problem of integrated rural development through farmers' organizations by doing a case study of a rural electricity cooperative in Western India. Part I brings out the area of congruence between programmes of rural electrification and integrated rural development. It also points out why electricity cooperatives are ideally suited for the task of rural electrification. Part II is a case study of a rural electricity cooperative located in western India. In part III we have made an attempt to draw some lessons from the case study for integrated rural development.