This paper highlights the contributions made by lab-in-the-field experiments, which are also known as artefactual, framed and extra-lab experiments. We present a curated sample of lab-in-the-field experiments and discuss how they can be conducted on their own or combined with conventional laboratory experiments, natural experiments, randomised control trials and surveys to provide unique insights into the behaviour of a diverse population. Using our recent research on gender and leadership, we demonstrate how lab-in-the-field experiments have offered new perspectives about gender differences in decision-making. Finally, we outline the ethical and implementational challenges researchers may face while conducting these experiments and share some of the strategies we employed to address them.