This paper discusses the structured interview technique for cross-cultural studies on the acceptance of fertility regulation methods (FRM). Procedural requirements like purpose, preparation of the schedule, sequencing response structures, scaling reliability, validity and authenticity, interviewer and his personality, respondents, interviewing process, type of data yielded and data collection procedures have been discussed. A methodological note on designing research to study the attributes of fertility regulation methods has also been appended. This deals with a combination of different scaling techniques. This paper has practical relevance to product attribute researches.