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3890 items in total found

Working Papers | 1981

Typology of Headlines

Shingi P M

This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text.

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Working Papers | 1981

Indian Managers: Perception of Self and Others

Parikh Indira J

The Research is based on the analysis of the stories written by thirty six senior managers and twenty one middle managers. The objectives of the research were to examine the managers' perception of themselves, their role and that of the superiors, colleagues and subordinates, to examine the nature of role relationship and their perception of the situation and its resolution. Six slides of Tehmatic Appreception Test (TAT) were projected on the screen for half a minute and five minutes were given for writing the stories. Three slides numbers 2,3&6 depict one person situation while 1,3&5 depict two or more person situation. The one person situation is dominantly perceived by the managers as task situation and dominant resolution is that of failure. The nature of relationship is dominantly perceived as father-son or superior-subordinate. Dominant resolution is that of failure. The findings suggest that Indian managers find it difficult to shift their role attitudes from that of an employee to a representative status. Organizations continue to demand processes of conformity and working within the narrow boundaries of the job. Enlargement of roles generate anxiety and stress. The research suggests that both organizations and managers need to explore the elements and processes of large and complex organizations which demand changes congruent to the emergent tasks and inter-dependence of functional roles.

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Working Papers | 1981

Credit Policy for Small and Marginal Farmers - A Second Look

Desai D K

The National Commission on Agriculture has advocated that the new agricultural credit policy must satisfy that all activities financed under its regis,

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Working Papers | 1981

Sorting and Shaping: Explorations in Helplessness of Higher Education Institutions

Ganesh S R and Sengupta D N

After independence, the Education Commission called for creation of new institutions to undertake the task of higher education in technology, agriculture and management. Three models of higher education were imported. In the field of technology, the 'MIT model' was advocated by the Sarkar Committee. The five Indian Institutes of Technology (IITs) were the results of this thinking. The 'Land-grant University Model' provided the basis for development of agricultural universities. The 'Business School Model' was instrumental in the creation of the Indian Institutes of Management (IIMs) at Ahmedabad and Calcutta. In this paper, we explore the implications of importing the 'MIT model' in the case of IITs and venture some possible explanations of the feelings of institutional helplessness through indepth data collected in one IIT. We believe that the "sorting" process implicit in the MIT and the Business School models, in particular, when imposed on the Indian socio-economic milieu has aggravated the isolation of the elites ffrom the realities of the country as well as increased dependence on the West. This, has, in turn, resulted in mediocrity and irrelevances even in those islands of intended excellence. The IIT experience serves to illustrate this argument. Our limited experience suggests that the IIMs may be no better off. Our argement is developed through-1) understnading the phenomenon of sorting and how this distances the IIT graduate, in particular, from the rest of the engineering graduates, among others; 2) understanding the phenomenon of institutional helplessness in shaping the career choices of the IIT graduates, and finally through 3) placing the argument in the perspective of transfer of intellectual technology from the West.

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Working Papers | 1981

Accounting Policy Choices: Some Expirical Evidence

Govindarajan V and Srinivasan G

There is substantial differences in the objectives and basis for internal, external and tax reporting. This study looks into how far companies use different accounting policies for different uses. Also an attempt is made to empirically verify whether tax accounting governs the policies for other reporting also. Information on the accounting policies of companies with respect to a few items is collected and analysed to find the differences in policies for different reporting purposes.

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Working Papers | 1981

Health for All: An Alternative Strategy: A Note on the Current TaskA

Subramanian Ashok K

The concern for the health of the population, particularly the weaker sections of the society has been articulated by an increasing number of planners. As a consequence the search for an alternative health care system has gained momentum. The report, "Health for All: An Alternative Strategy" (1981) of a Study Group sponsored by the ICSSR and the ICMR, offers a possible model of an alternative. The working paper is a note in response to this report. The note welcomes the directions presented in the report, but suggests that a strategy of implementation rather than the elucidation of a desirable future state is the need of the hour. The need is to learn to deal with the existing system with its network of facilities and services. A summary set of four current tasks and a possible mode of organisation which links all those interested in change for a more equitable system are offered.

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Working Papers | 1981

Socio-Economic Profile and Performance of CHVs in Gujarat: Implications for Selection and Support

Bhatt Anil, Maru Rushikesh, and Prabhakar A S

What type of persons should be selected as Community Health Volunteer (CHV) has been a matter of debate. This study relates socio-economic characteristics-age, sex, marital status, education, caste, organization membership and land ownership-with performance on Direct Patient Care, Mother and Child Health, Family Welfare and Environmental Sanitation. The paper further suggests strategies for selection, training and support in case of CHVs whose performance is poor.

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Working Papers | 1981

Corporate Image Advertising

Shingi P M

While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide invaluable services to a company, the paper presents a possible set of themes for building corporate image with suitable data-based message strategies.

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Working Papers | 1981

New and Renewable Energy Projects: From Policy to Action

Srivastava Uma Kant and Subramanian Ashok K

In the light of various findings relating to future energy scene in India, the development of new and renewable energy sources have been given substantial emphasis in the Sixth Plan. Some evidence from field level experience of a few of these technologies has become available through micro studies. The focus of this paper is (a) to review this evidence to determine its implications for a strategy for developing new and renewable energy sources on a large scale and (b) to suggest some critical elements that will determine the success of the strategy for the implementation of such projects. The analysis of the finding of the existing micro study indicates that the availability of technology is only a necessary condition for its induction and large scale multiplication. The sufficiency condition will be met only when an understanding of the user environment or the context in which technology is to be introduced is achieved. Several studies available offer insights into the future energy scenario. It is suggested, however, that an area approach and local village studies using intensive observation and interview methods can provide an understanding of the context in which specific technological interventions are to be contemplated. Without such efforts and understanding, new and renewable energy projects will remain hopes without significant positive results.

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Working Papers | 1981

Trade Union and Industrial Relations in the Banking Industry

Sheth N R

The author examines the popular beliefs about the industrial relations system in Gujarat in the light of some quantitative data and other information based on personal observations and discussions. It is argued that the relatively peaceful and conciliatory climate of labour-management relations in Gujarat is a product of the Gandhian legacy, the cultural pattern of the region, the nature of leadership in industry and trade unions, they main characteristics of the working class and the positive approach adopted by politicians and administrators concerned with labour issues. It is however pointed out that industrial relations in Gujarat have undergone rapid changes in the context of changes taking place in the industrial structure, the socio-economic composition of workers, the systems of management and the ideological basis of trade union leadership. The author suggests that it would be useful in the long run for all sections of the industrial community in Gujarat to make a realistic assessment of the changing situation and find ways to retain the strength of the traditional system in the face of the challenge posed by a variety of factors.

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IIMA